Adobe to add tech to Photoshop later this year to cryptographically tag images with metadata to help identify deepfakes and verify authenticity of images/videos
The through-line matters because tagging at creation time is only useful if it survives the whole editing pipeline — which is why Photoshop, as the dominant editing tool, is the choke point where attribution either sticks or gets stripped.
First-order effects
Photoshop users gain a way to attach verifiable attribution metadata directly inside their edits, making provenance part of the default workflow rather than a post-hoc step.
Second-order effects
Other creative-tool vendors face pressure to adopt the same metadata scheme or risk their exports being the ones that arrive unattributed — the standard's value compounds with each editor that honors it.
Third-order effects
If capture devices and editors both write credentials, verification shifts from forensic detection of fakes to checking a chain of signed edits — the structure later reflected in Adobe's developer toolkit for integrating provenance and its web app letting creators apply Content Credentials and opt out of AI training.
The trend: Image trust is moving from after-the-fact deepfake detection toward cryptographic provenance embedded at capture and preserved through every edit.
Adobe's photo-editing flagship Photoshop is so successful that the brand is a synonym for digital fakery. Later this year it will become a standard bearer for a proposed antidote. https://www.wired.com/...
Photoshop is adding info into altered images so that they can be ID'd as altered. This could be very significant for identifying what photos are authentic and should be admitted in evidence in court. https://www.wired.com/...
“Adobe said the technology would use metadata tagging and cryptography to help the public properly attribute and verify the authenticity of images, videos and other content” https://www.engadget.com/...
Photoshop Will Help ID Images That Have Been ... Photoshopped Adobe is adding technology to tag images with metadata, part of an effort to identify deepfakes and other efforts at manipulation. https://www.wired.com/...
Awesome to see the very hard work by @ContentAuth @Adobe @witnessorg @truepicinc and so many others start to really accelerate. Content authenticity will be critical to help counter disinformation, consumer fraud, and synthetic media. https://twitter.com/...
Did I really take this photo in SF's Golden Gate Park this morning? A coalition including Adobe, Twitter, and the New York Times are creating a standard for tagging photos & video with metadata on their origins and any edits, to help fight misinformation. https://www.wired.com/..…
“If we can pick off people who are well-intentioned and about to unwittingly share misinformation, that's a great starting point.” https://www.wired.com/...
Good piece by @tsimonite @WIRED on @ContentAuth. We, @Adobe @witnessorg & others have collective ambition to make the internet more trustworthy. We're working with @Qualcomm to put CAI technology in the hands of millions directly through their smartphones. https://www.wired.com/.…