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Chronicles

The story behind the story

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Former Pinterest COO provides a detailed account of her claims about gender discrimination and toxic workplace culture with recommendations for the company

Pinterest has always been about aspiration.  It is a platform for sharing beautiful images, curating galleries of an idealized world.

Francoise Brougher

Context & Ripple Effects

When Pinterest hired Françoise Brougher from Google and Square as its first COO in 2018, it was a marquee executive hire; when she was fired in April 2020 after complaining about sexist treatment, she took the dispute public with a gender-bias lawsuit. This detailed account lays out her allegations and recommendations at the moment of maximum leverage.

The company was already under pressure: public complaints of racial discrimination from former employees Ifeoma Ozoma and Aerica Shimizu Banks had prompted Pinterest to commission an outside law firm investigation reporting to its board months earlier. Brougher's account turned a personnel dispute into a governance problem.

First-order effects

  • Pinterest's board now faces two parallel accountability tracks — the law-firm culture review it commissioned and a public lawsuit from its own former COO — with its employer brand on the line during a period of strong financial results.
  • Brougher's published recommendations give the board a concrete checklist, shifting the debate from whether there is a problem to which fixes the company will adopt.

Second-order effects

  • The litigation path ends in a $22.5M settlement four months later, setting a price tag other tech companies' former executives can reference when weighing whether to sue or stay quiet.
  • Pinterest adopts its special committee's recommendations, including unconscious bias training, meaning the allegations translate directly into HR policy rather than remaining a PR matter.

Third-order effects

  • If the pattern holds — employees speak out publicly, boards respond with independent investigations, litigation ends in settlement plus policy change — discrimination disputes at tech companies become a recurring governance cost that boards budget for, not an exception.
  • A year later, Brougher, Ozoma, and Banks are still publicly revisiting sexism and racism at the company, suggesting these disputes shape reputations long after the legal resolution.

The trend: Tech workplace-discrimination disputes are moving from private HR matters to public accountability campaigns that end in settlements and board-mandated policy reform.

Discussion

  • @abusulayman @abusulayman on x
    A must read on typical pitfalls awaiting female leaders when they join companies. It starts with the men being “invited to the “meeting after the meeting,” held all the power and influence.” And ends with the “subversion of most authorities a woman holds” https://medium.com/...
  • @flopezluis Flix Lpez on x
    Several people in my TL are talking about this article and now I understand why! Read it “if someone of my privilege and seniority is fired for speaking out about these issues, the situation is likely far worse for people earlier in their careers” https://medium.com/...
  • @steipete Peter Steinberger on x
    “When she asked Silbermann about why the board didn't challenge them, she says he responded “I chose them."" “the only way we get things done here is hiding things.” “what is your job anyway?” Pinterest sounds like a great place to work. https://medium.com/...
  • @gassee Jean-Louis Gassée on x
    I know Françoise Brougher @FrancoiseBr. Double big loss for Pinterest, big gain for the company she'll join next. https://twitter.com/...
  • @arlery Mashal Waqar on x
    Read this important piece by the ex-COO of Pinterest. “The discrimination I experienced @ Pinterest was different from the “bro culture” so many other tech companies are notorious for. It was more subtle, but it was no less insidious & devastating. THREAD https://medium.com/...
  • @carnage4life Dare Obasanjo on x
    “There is a reason that women do not negotiate as hard as men for higher pay. It is not because we are not good negotiators. As I would learn at Pinterest, it is because we get punished when we do.” - This is the truth behind why women ask for raises less https://medium.com/...
  • @gergelyorosz Gergely Orosz on x
    So at Pinterest everyone reporting to the CEO had even equity vesting... except the one woman who was given the backloaded deal of 10-20-30-40% and told (lied to) that all executives have the same. Nope. Just her. https://medium.com/... I cannot get my head around this 🤯
  • @nongaap Mike on x
    “When I asked Ben why the board did not challenge us, he answered, ‘I chose them.’” Hope $PINS Board runs a proper investigation. We're going to find out very quickly how independent they are. https://medium.com/...
  • @karissabe Karissa Bell on x
    Pinterest's CEO/exec team come off as major bullies but also... kind of incompetent? (From former COO Francoise Brougher's 👀 Medium post on the hostile work environment at Pinterest) https://medium.com/... https://twitter.com/...
  • @skamille Camille Fournier on x
    What an absolute disaster. Pinterest should be ashamed. Yet another woman chased out of the company, after being used as a prop and underappreciated. https://medium.com/...
  • @francoisebr Francoise Brougher on x
    Thank you @eringriffith for sharing my story about my time at @Pinterest. Your article tells not just my story, but echoes the story of women across Silicon Valley and corporate America: https://www.nytimes.com/... #ThePinterestParadox https://twitter.com/...
  • @ifeomaozoma Ifeoma Ozoma on x
    Just woke up from a nap to this. There's always more. Maybe someone can ask @Pinterest who took over her whole portfolio after she was pushed out. My understanding is it's the man who wanted her job in the first place. Nasty stuff under every layer there. https://www.nytimes.com/…
  • @karaswisher Kara Swisher on x
    Woah: The Pinterest Paradox: Cupcakes and Toxicity | by Francoise Brougher | Aug, 2020 | Medium https://medium.com/...
  • @gerstenzang Sam Gerstenzang on x
    Embarrassing toxic behavior from leadership at Pinterest. Thanks for speaking out @FrancoiseBr https://medium.com/...
  • @edyson Esther Dyson on x
    One more. Will it never end? Pinterest Accused of Gender Bias in Suit by Former No. 2 Executive https://www.nytimes.com/...
  • @kimballscott Kim Scott on x
    This is a painfully familiar story of how the glass ceiling works...https://medium.com/... @FrancoiseBr https://twitter.com/...
  • @kateclarktweets Kate Clark on x
    This is a really important reminder that hiring women & minorities is not enough. You need equitable & inclusive workplaces willing to confront bias, prejudice & bullying so these people can succeed. https://medium.com/...
  • @karenmcgrane Karen McGrane on x
    I haven't read a personal account of a company culture this damning since Susan Fowler disemboweled Uber. https://medium.com/...
  • @sm Sara Mauskopf on x
    How come when it's a woman CEO doing a bad thing, the fully anonymous media exposé alone forces them out... but when it's a man, we come with FULL ON LAWSUITS and he still keeps his job and multi-billion dollar company https://www.nytimes.com/...
  • @sallyshin Sally Shin on x
    At a company where majority of its customers are women, sexism at the very top level. This follows earlier this year two employees accused the company of racial discrimination. https://twitter.com/...
  • @cindygallop Cindy Gallop on x
    Sound familiar, ad industry ladies? 'Although 70% of @Pinterest's users are women, the company is steered by men with little input from female executives. Pinterest's female executives, even at the highest levels, are marginalized, excluded, and silenced.' https://medium.com/...
  • @kyweise Karen Weise on x
    “When Pinterest filed to go public in 2019, Ms. Brougher learned that she was paid less than her male peers and that her equity grants were ‘backloaded’” https://twitter.com/...
  • @owenbjennings OBJ on x
    I learned an INSANE amount from Francoise working for her at SQ The fact that she was - as #2 + COO - paid less than the male colleagues, excluded from board mtgs, & excluded from the roadshow (despite her experience) is: FUCKED UP SEXIST + UNACCEPTABLE https://www.nytimes.com/..…
  • @ericjackson Eric Jackson on x
    Wow, I have heard so many positive things about Francoise. This is a damning critique of Pinterest's management team https://twitter.com/...
  • @delrey Jason Del Rey on x
    My first article when @recode launched was a profile of @francoisebr - then a @Square exec: https://www.vox.com/... One thing I learned then is how much she hates the spotlight. So for her to go public in this way about Pinterest is an even bigger deal https://medium.com/...
  • @rmitty @rmitty on x
    Nothing makes me more annoyed and upset than when a woman is held to punitive measures for not being “collaborative.” https://twitter.com/...
  • @eringriffith Erin Griffith on x
    Here's a medium post from Brougher going into a lot more detail on the case: https://medium.com/... https://twitter.com/...
  • @jjfreydcourage Jennifer Freyd on x
    “Françoise Brougher, Pinterest's former chief operating officer, said she was fired after speaking up about mistreatment.” A key component of institutional courage is cherishing the whistleblower, cherishing the truth teller. https://www.nytimes.com/...
  • @cindygallop Cindy Gallop on x
    ‘According to @Pinterest, I was fired not for the results I achieved, but for not being “collaborative.” I believe that I was fired for speaking out about the rampant discrimination, hostile work environment, and misogyny that permeates Pinterest.’ https://medium.com/...
  • @dbsmasher @dbsmasher on x
    Read this and bask in how familiar it sounds......this industry is a dumpster fire https://medium.com/...