Apple Advertising seems to be on by default in iOS 14, while other advertisers and ad networks will have to ask for permission to track users
Is Apple playing fair? — Apple looks to be giving its own ad network a leg up on competitors with customer data that other ad networks can't access. Tweets: @eric_seufert , @eric_seufert , @eric_seufert , @eric_seufert , and @johnkoetsier See also Mediagazer Tweets: Eric Seufert / @eric_seufert : It looks like Apple is exempting its own ad network from the IDFA-related privacy changes in iOS14. iOS14 includes a separate setting for Apple Ads personalization: (1/X) https://twitter.com/... Eric Seufert / @eric_seufert : 3/ I questioned Apple's expansion of its ASA ad network back in May — I postulated that its own ad network could potentially be in a privileged position if the IDFA were to be deprecated https://mobiledevmemo.com/... Eric Seufert / @eric_seufert : 4/ I still dont think increasing ad revenue was a primary motivator behind IDFA deprecation, but this carve out of privacy permissions is provocative. What will FB say? Eric Seufert / @eric_seufert : 2/ This is the new Limit Ad Tracking toggle in iOS14. The text here is ominous! https://twitter.com/... John Koetsier / @johnkoetsier : “Apple risks its IDFA deprecation being seen not so much as a privacy-enhancing move made out of altruistic goodwill as a competitive strategy to improve its positioning against massive rivals.” https://www.forbes.com/... See also Mediagazer