Facebook launches Instagram Reels, its TikTok competitor that lets users create and publish 15-second videos, in 50+ countries, including the US, UK, and Japan
Why I think shoving the new ‘Reels’ product into Instagram may actually be a mistake Steven Hung / Micky : Instagram Reels cashes in, launches in 50 countries worldwide Kelly Earley / Silicon Republic : Facebook takes on TikTok with Instagram Reels AdExchanger : Instagram Launches Reels To Rival TikTok; Biden Plans $280M Fall Ad Buy Tweets: @instagram : Hellooooo, Reels 🙌 Introducing a new way to create and discover short, entertaining videos on Instagram. Reels is rolling out today to more than 50 countries around the world. 🤳🤩🎥✨ 😂👀💯 https://about.instagram.com/ ... https://twitter.com/... Sara Fischer / @sarafischer : NEW: Facebook officially launches its TikTok rival, Instagram Reels ° Embedded in Insta — vids can be shared, or appear in Explore feed ° Debuts in over 50 countries ° Allows users to create 15-sec vids ° No monetization strategy yet Full story on @axios: https://www.axios.com/... Amir / @blumenfeld : Introducing INSTAGRAM REELS: We stole another successful app because it worked last time. Who's gonna sue us— China?! Lol. Check it out and remember: 🤪 HAVE FUN 🤪 Aaron Levie / @levie : You have to hand it to Facebook. They sure do know how to compete when it matters most. https://about.fb.com/... Joanna Stern / @joannastern : I have not seen one original piece of content on Instagram Reels yet. It is just full of TikTok memes, dances and videos. Pasquale D'Silva / @pasql : @mosseri Your goals are clearly elsewhere but It's truly astounding how little creativity you folks possess. See also Mediagazer