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TikTok's video recommendation algorithm shows that machine learning can overcome cultural ignorance, a boon for companies operating in foreign markets

Eugene Wei / Remains of the Day :

Remains of the Day Eugene Wei

Discussion

  • @ruima @ruima on x
    ByteDance's algorithmic model has been discussed to death (almost) in Chinese but this is an excellent one in English from @eugenewei! The Sorting Hat metaphor is memorable 👒 TLDR; TikTok is more of an entertainment platform than a social one https://www.eugenewei.com/...
  • @ivanbrezakbrkan Ivan Brezak Brkan on x
    'The TikTok algorithm acts as a rapid, efficient market maker, connecting videos with the audiences they're destined to delight. The algorithm allows this to happen without an explicit follower graph.' (via @abarrera) https://www.eugenewei.com/...
  • @caseynewton Casey Newton on x
    Every @eugenewei essay is a feast, but this piece on how TikTok used machine learning to overcome its limited understanding of global culture is truly essential https://www.eugenewei.com/... https://twitter.com/...