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Chronicles

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Facebook launches Instagram Reels, its TikTok competitor that lets users create and publish 15-second videos, in 50+ countries, including the US, UK, and Japan

Instagram Reels, the company's significant effort in challenging TikTok on short-form creative content, is launching globally, starting today.

TechCrunch Sarah Perez

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Discussion

  • @mosseri @mosseri on x
    Introducing Reels - a new way to create and discover short, entertaining videos on Instagram. With Reels, you can record and edit multi-clip videos with music, effects, and new creative tools. Share reels with friends on Feed or with the larger Instagram community in Explore. htt…
  • @instagram @instagram on x
    Hellooooo, Reels 🙌 Introducing a new way to create and discover short, entertaining videos on Instagram. Reels is rolling out today to more than 50 countries around the world. 🤳🤩🎥✨ 😂👀💯 https://about.instagram.com/ ... https://twitter.com/...
  • @karaswisher Kara Swisher on x
    I call it plagiarism: The home-mar­ket de­but of Reels con­tin­ues a practice within Face­book—and else­where in SV—in which it takes in­spi­ra­tion from com­petitors and then launches sim­i­lar fea­tures in its own prod­ucts, comedy skits & viral videos. https://www.wsj.com/...
  • @kurtwagner8 Kurt Wagner on x
    Last Week: Facebook CEO Mark Zuckerberg grilled in Congress about his company's history of copying competitors This week: Instagram clones TikTok https://twitter.com/...
  • @jamesrbuk James Ball on x
    The crackdown on TikTok - a company that happens to be Chinese-owned, rather than a strategic asset for China - could end up making the Facebook empire bigger still. Is that in anyone's interest? https://twitter.com/...
  • @sarafischer Sara Fischer on x
    NEW: Facebook officially launches its TikTok rival, Instagram Reels ° Embedded in Insta — vids can be shared, or appear in Explore feed ° Debuts in over 50 countries ° Allows users to create 15-sec vids ° No monetization strategy yet Full story on @axios: https://www.axios.com/..…
  • @samanthamarie Samantha on x
    IG said dont let that chinese app have your data we already have yours so just use us instead https://twitter.com/...
  • @khristen Chocolate Starfish on x
    the devil works hard but ig works harder. reels been ready forever but they heard trump was getting rid of tik tok and pulled the trigger https://twitter.com/...
  • @loudmouthjulia Julia Alexander on x
    New: Instagram Reels is launching today. It's the company's attempt to take on TikTok by keeping you off TikTok to make 15-second videos on Instagram. As part of the launch, there's a redesigned camera and a major update to Explore. Otherwise, it's very TikTok. https://twitter.co…
  • @mosseri @mosseri on x
    Reels is a major part of the next chapter of Instagram. We're offering more ways to create and enjoy videos, and making it easier to discover new content from the amazing Instagram community. We can't wait to see what you create.