Discussion

• @hhorsley Hunter Horsley on x

  Taking the crypto hat off for a min. Brilliant move from TikTok. FB, IG, YT all pay for content, but behind the scenes. The new TikTok fund, any creator to apply. That will encourage more to try being TikTok creators. IMO, FB / IG / YT will copy this. https://www.theverge.com/...

• @sameer_singh17 Sameer Singh on x

  This is only necessary because TikTok creators find it exceptionally easy to multi-tenant. Replacing a follower graph with an algorithm has consequences. https://twitter.com/...

• @sophiasgaler Sophia Smith Galer on x

  Compelling - I've seen so many TikTok creators try to move audiences onto YT which is more monetisable. But something like this might keep them more focused on TikTok... https://twitter.com/...

• @tiktokcreators @tiktokcreators on x

  We are so excited to announce the $200 million TikTok Creator Fund, a fund to encourage those who dream of using their voices and creativity to spark inspirational careers! Read more: https://newsroom.tiktok.com/ ... https://twitter.com/...

• @wgruger @wgruger on x

  back in the Vine days of 2015 this is the type of thing we only dreamed about... excited and proud to work for an organization that truly recognizes the power and importance of its creator community https://newsroom.tiktok.com/ ...

• @apompliano Pomp on x

  Creator is going to become a full-time job that millions of young people aspire to achieve. TikTok trying to accelerate that trend with a $200 million fund, but this will apply to every platform. Content is king. https://newsroom.tiktok.com/ ...

• @taylorlorenz Taylor Lorenz on x

  TikTok is introducing a $200M fund to support creators. The TikTok Creator Fund will give $$ to creators who are seeking to turn TikTok into a full time job. “The fund will be distributed over the coming year and is expected to grow over that time” https://newsroom.tiktok.com/ ..…

• @lmatsakis Louise Matsakis on x

  It will be interesting to see what the application process for this is like, and how the money is ultimately doled out https://newsroom.tiktok.com/ ...

• @taylorlorenz Taylor Lorenz on x

  To be eligible for money from the TikTok Creator Fund you must be over 18, have a baseline number of followers, and consistently post original content. Applications from US creators will open in August https://newsroom.tiktok.com/ ...

• @sarahfrier Sarah Frier on x

  TikTok started a $200 million fund (huge!) for U.S. creators. That could convince talent to stick around on the app even amid the uncertainty: https://www.bloomberg.com/...

• @loudmouthjulia Julia Alexander on x

  Some pretty big news: TikTok is launching a $200 million Creators Fund to do something creators have been asking TiKTok to do for months — pay them for their content. https://twitter.com/...

• @mattnavarra Matt Navarra on x

  TikTok launches $200 million fund to pay U.S creators for their videos https://www.theverge.com/...