Spotify signs new licensing agreement with Universal, who will also be a partner for developing and testing services and tools Spotify hopes labels will pay for
Agreement includes label giant's sign-on to streamer's ‘two-sided marketplace’ where it envisions music companies paying for marketing and data tools
This is the same strategy Tidal and Apple Music did 5 years ago In 2015 Drake/Future, Dr. Dre on Apple Music Spotify was losing the ‘cool’ factor of exclusives like Kanye, Rihanna and Chance back in 2016 Universal went in meltdown mode after Frank Ocean cut them out in 2016 https…
Alternative title: Spotify signs deal to move closer to major labels and further away from the growing independent artist class. cc @AdamSinger https://twitter.com/...
$SPOT: Game changer potential! “Spotify reached a new licensing agreement Universal Music Group that secures its massive catalog for streaming and signs the label giant on to their two-sided marketplace” https://www.wsj.com/...