Inside Facebook's clubby network of invitation-only advertiser groups, called client councils, which use a mix of perks and pressure to keep brands close
rather than action — will suffice in the face of criticism https://www.ft.com/... Jason Kint / @jason_kint : “Carolyn's councils” Facebook and Google employ a similar strategy. Make companies and executives persona non grata if they step out of line. And back it up with NDAs. https://www.ft.com/... Alex Hern / @alexhern : one of the secrets about Facebook is that if you get into certain niches of its business, like its relationships with big advertisers, it's just as people-driven as the most offline 20th century companies https://www.ft.com/... Jason Kint / @jason_kint : Every CEO and Board of Directors should be asking their CMO if they serve on one of “Carolyn's Councils” and consider how they may be captured. https://www.ft.com/... Dave Lee / @daveleeft : Carolyn Everson, perhaps the most powerful Facebook executive you've (likely) never heard of — unless you work in the ads biz. Stellar reporting from @MsHannahMurphy https://www.ft.com/... See also Mediagazer
While Facebook has tried to assuage advertisers' concerns, many have privately complained that the social media company wooed them during the good times and expected reassurance — rather than action — will suffice in the face of criticism https://www.ft.com/...
“Carolyn's councils” Facebook and Google employ a similar strategy. Make companies and executives persona non grata if they step out of line. And back it up with NDAs. https://www.ft.com/...
one of the secrets about Facebook is that if you get into certain niches of its business, like its relationships with big advertisers, it's just as people-driven as the most offline 20th century companies https://www.ft.com/...
Every CEO and Board of Directors should be asking their CMO if they serve on one of “Carolyn's Councils” and consider how they may be captured. https://www.ft.com/...
Carolyn Everson, perhaps the most powerful Facebook executive you've (likely) never heard of — unless you work in the ads biz. Stellar reporting from @MsHannahMurphy https://www.ft.com/...