Sources: Zuckerberg told staff Facebook won't change policies because of “threat to a small percent of our revenue”, expects advertisers to return “soon enough”
Facebook CEO Mark Zuckerberg told employees he was reluctant to bow to the threats of a growing ad boycott …
Related Coverage
- Zuckerberg: Advertisers will be back to Facebook ‘soon enough’ BBC
- PlayStation pulls ads from Facebook and Instagram for boycott VentureBeat · Jeff Grubb
- Zuck thinks boycotting advertisers will return to Facebook — and he could be right The Next Web · Ivan Mehta
- Facebook (NASDAQ: FB) Ad Boycott May Not End Anytime Soon, According to a Needham Analyst Wccftech · Rohail Saleem
- Facebook ad boycott could stretch until November - Needham Seeking Alpha · Brandy Betz
- Facebook says the good it does outweighs the bad. But how many ‘likes’ make up for the hate? The Guardian · Julia Carrie Wong
- Facebook Does Not Benefit from Hate About Facebook · Nick Clegg
- Zuckerberg Agrees to Meet With Groups Behind Advertising Boycott Bloomberg
- Facebook Has Been Profiting From Boogaloo Ads Promoting Civil War And Unrest BuzzFeed News
- Look closely at the motives of the Facebook boycotters Financial Times · Izabella Kaminska
- Facebook ad boycott organizers keep the pressure on ahead of Mark Zuckerberg meeting Fortune
- Facebook's open letter to the ad world: We don't profit from hate Ad Age
- Zuckerberg reluctant to change Facebook policies over ad boycott, report says CNET · Carrie Mihalcik
- Facebook wrestles with advertisers' demands as boycott escalates Financial Times
- How the Facebook Boycott Could Just Make Facebook Stronger Politico · Jack Shafer
- Advertisers have Facebook's attention. Now here's what they want CNN · Kaya Yurieff
- Sharing Our Actions on Stopping Hate Facebook
- Facebook Ad Boycott Is Expanding to Small Businesses, Too TheStreet · Annie Gaus
- Facebook Speaks Out After Advertiser Boycott Android Headlines · David Challis
- The Facebook ad boycott could help publishers swing the pendulum back to context Digiday · Brian Morrissey
- Start Up No.1343: how China tracked Uighurs for years, Softbank's Wirecard screwup … The Overspill · Charlesarthur
- Facebook Ad Boycott Risk: The Mark of El Zucko Beyond Search · Stephen E. Arnold
- As boycott grows, Facebook juggles rights groups and advertisers Axios · Sara Fischer
- Facebook Faces an Ad Boycott. Will Its Business Take a Hit? Wall Street Journal
- More than 400 brands are boycotting Facebook ads this month Music Ally · Stuart Dredge
- The Facebook ad boycott could pay off for companies more than advertising on Facebook MarketWatch · Jon Swartz
- Facebook says it doesn't ‘benefit from hate’ after advertiser exodus Engadget · Cherlynn Low
- Facebook Outlines Efforts to Address Hate Speech as #StopHateforProfit Campaign Goes Into Effect Social Media Today · Andrew Hutchinson
- Facebook Ads boycott: What will be the measure of success? Search Engine Land · Ginny Marvin
- Facebook is cracking down on anti-government extremist ‘boogaloos,’ … Business Insider Australia · Tyler Sonnemaker
- Facebook defends its hate speech policies and moderation, says it doesn't benefit from hate Neowin · João Carrasqueira
- Clegg says Facebook has no incentive to keep hate speech, and that it prefers to err on the side of free speech when the content does not violate its policies Business Insider
- Facebook claims it ‘does not profit from hate’ in open letter The Hill · Chris Mills Rodrigo
- Coca-Cola, Microsoft, Starbucks, Target, Unilever, Verizon: all the companies pulling ads from Facebook The Verge · Kim Lyons
- The Technology 202: Here's what Facebook ad boycott organizers plan to tell Mark Zuckerberg Washington Post · Cat Zakrzewski
- PlayStation suspends Facebook advertising GamesIndustry.biz · Christopher Dring
- KIND's Decision to #StopHateforProfit LinkedIn · Daniel Lubetzky
- Most of Facebook's top 100 advertisers have not joined the boycott: analysis The Hill · Justine Coleman
- CNN accused of activism after it questions brands that haven't joined Facebook ad boycott Reclaim The Net · Tom Parker
Discussion
-
@alexeheath
Alex Heath
on x
Mark Zuckerberg recently told Facebook employees he expects boycotting advertisers to “be back on the platform soon enough,” and that he won't change policies “because of a threat to a small percent of our revenue, or to any percent of our revenue.” https://thein.fo/...
-
@amir
Amir Efrati
on x
.@alexeheath got a transcript of Zuckerberg's internal comments about the advertiser boycott. He said a lot, including the below. Full transcript here: https://www.theinformation.com/ ... https://twitter.com/...
-
@markdistef
Mark Di Stefano
on x
Mark Zuckerberg's first comments on the widening advertising boycott of Facebook: “My guess is that all these advertisers will be back on the platform soon enough” — exclusive by @alexeheath https://www.theinformation.com/ ...
-
@libshipwreck
Librarianshipwreck
on x
For a time, many argued that Facebook deserved to be given the benefit of the doubt, that Zuckerberg was figuring things out. Such arguments were always foolish, but their optimism was understandable. But when FB shows you what it really is, believe it: https://www.theinformation…
-
@lauramandaro
Laura Mandaro
on x
Scoop: After the publicly broadcast part of Facebook's town hall meeting Friday, Mark Zuckerberg talked to staff privately about the growing advertiser boycott. The remarks were far more defiant than the company's recent public messaging https://thein.fo/... via @alexeheath https…
-
@dseetharaman
Deepa Seetharaman
on x
“If someone goes out there & threatens you to do something, that actually kind of puts you in a box where in some ways it's even harder to do what they want because now it looks like you're capitulating, & that sets up bad long-term incentives for others to do that” https://twitt…
-
@willoremus
Will Oremus
on x
Purely from an antitrust standpoint, it seems notable that Facebook is this confident that its customers have zero leverage and no alternative but to keep buying its ads. https://twitter.com/...
-
@act4prog
@act4prog
on x
.@Facebook has refused to #StopHateForProfit. Now we're hitting them where it hurts: ad revenue. 99% of Facebook's profits come from its advertisers. Call on more advertisers to join the boycott now! https://www.theinformation.com/ ...
-
@moonalice
Roger McNamee
on x
Zuck tells employees “advertisers will be back soon enough.” He correctly points out that the risk of #StopHateForProfit is reputational. Does he realize the brand damage could be catastrophic? Learn more StopHateForProfit(dot)org https://www.theinformation.com/ ...
-
@migueldeicaza
Miguel de Icaza
on x
The Hatebook CEO has principles: https://twitter.com/...
-
@tupp_ed
Simon McGarr
on x
Facebook CEO taking departures by advertisers well. https://twitter.com/... https://twitter.com/...
-
@johnthornhillft
John Thornhill
on x
Fighting talk from Mark Zuckerberg in comments to Facebook staff - as reported by @theinformation - We're not gonna change our policies - Advertisers will be back https://www.theinformation.com/ ... https://twitter.com/...
-
@jason_kint
Jason Kint
on x
even if journalists go to prison.... even if it causes genocide in Myanmar.... even if the U.S. President causes people to get killed... he won't change policies... he connects people which is de facto good. and makes serious coin for doing it. https://twitter.com/... https://twi…
-
@natematias
J. Nathan Matias
on x
Social science on boycotts has found that direct financial impacts don't tend to drive boycott effectiveness. What does? Media coverage, which impacts CEO reputation & stock prices, according to research by @braydenk https://twitter.com/...
-
@slpng_giants
@slpng_giants
on x
Imagine protecting your right to amplify hate speech at any cost. Truly galling. #StopHateForProfit https://twitter.com/...
-
@johnbattelle
John Battelle
on x
Entirely in character. Actually nothing about this is surprising. https://www.theinformation.com/ ...
-
@citnaj
Jason Antic
on x
“he won't change policies”. Are you getting it Facebook employees? Zuck does not give a fuck. So as long as you lend your talents to him, you're helping build the platform that radicalizes the world for profit. If you have a conscience- leave. https://twitter.com/...
-
Vox
Shirin Ghaffary
on x
Facebook nears a tipping point when it comes to moderating hate speech
-
@nick_clegg
Nick Clegg
on x
Facebook does not benefit from hate. My latest thoughts on how Facebook is getting better at removing hate speech. https://about.fb.com/...
-
@rmac18
@rmac18
on x
Today, Facebook Comms VP Nick Clegg writes that “Facebook does not profit from hate.” https://about.fb.com/... That is just not true. Yesterday we reported the company has run ads promoting civil war and violence for months. See for yourself: https://www.buzzfeednews.com/ ... htt…
-
@carlquintanilla
Carl Quintanilla
on x
Statement from CVS: “Actions speak louder than words...” $FB $TWTR $CVS https://twitter.com/...
-
@amahnke
Aaron Mahnke
on x
Facebook benefits from having the largest user base possible to sell ads against. Allowing hateful, bigoted people and organizations to stay on your platform helps boost those user numbers. So yeah, you benefit from hate. https://twitter.com/...
-
@euanphilipps
Euan Philipps
on x
“When we find hateful posts on Facebook and Instagram, we take a zero tolerance approach and remove them.” This is absolute nonsense, there is antisemitism all over these platforms. And the ‘secret’ or ‘private’ Facebook groups are even worse. https://about.fb.com/...
-
@instyle
@instyle
on x
Meghan Markle and Prince Harry are reportedly supporting a boycott of Facebook advertising in an effort to end online hate speech. https://www.instyle.com/...
-
@jbenton
Joshua Benton
on x
You see, Nick, some people *want* to see hateful content on Facebook, either because they don't consider it hateful or because they enjoy being hateful This is not difficult, my man https://twitter.com/...
-
@daniel_sugarman
Daniel Sugarman
on x
Facebook has made it clear, on multiple occasions, that it will not be banning Holocaust denial. The response to numerous Jewish groups from Facebook has included the classic “we understand we won't agree on everything”. https://twitter.com/...
-
@zeynep
Zeynep Tufekci
on x
This is.. a sad piece. Yes, the transition to a digital society is messy. I wrote a book about the many good things, while warning about business models, algorithmic amplification and censorship via info glut. But this? It's Upton Sinclair quote level sad. https://twitter.com/...…
-
@scientits
Tits McGee
on x
Nick Clegg here, talking about words as if they're vampires. https://twitter.com/... https://twitter.com/...
-
@justinhendrix
Justin Hendrix
on x
Apart from the ... money it makes from it.... this is probably true. https://about.fb.com/...
-
@jayrosen_nyu
Jay Rosen
on x
The part in blue is a lie. Which isn't to say the rest is true, either. https://about.fb.com/... By Nick Clegg, Facebook's VP of Global Affairs and Communications. https://twitter.com/...
-
@paulbernaluk
Paul Bernal
on x
Yes it does. And it benefits from allowing political manipulation too. And either you know it, or you don't know the company you're working for. https://twitter.com/...
-
@alexthomas
Alex Thomas
on x
not only does Facebook benefit from hate, they benefit from a crumbling of democracy. https://twitter.com/...
-
@homelanddems
@homelanddems
on x
Actions are louder than words. Good deeds don't mean much if they continue to allow Russians to persuade people to vote against their interests or brainwashes the electorate with lies. https://about.fb.com/...
-
@obrien
Chris O'Brien
on x
What if Facebook can't be fixed? Most new policy proposals or content moderation programs or AI or government regulations are not likely to change the fundamentals: Facebook is the perfect delivery vehicle for disinformation, propaganda, and hate. https://venturebeat.com/...
-
@arrington
Michael Arrington
on x
I'm guessing people can get some fantastic deals on facebook ads right now. https://www.reuters.com/...
-
@jason_kint
Jason Kint
on x
Another success for Facebook by expanding the issue to Twitter despite Twitter acting proactively with decisive leadership. This is due to FB lobbying all last week and sharing some EU data focused narrowly a on % takedown metric. https://twitter.com/...
-
@mikeisaac
Rat King
on x
i dont think anyone expected the FB ad boycott to take off with these huge ad buyers this quickly (least of all the organizers, some of whom we spoke with yesterday) https://twitter.com/...
-
@rmac18
@rmac18
on x
Clegg frames hate on the platform as a minority of content and that finding it is like “looking for a needle in the haystack.” He touts FB's AI systems. It took us 30 mins in Facebook's ad library running basic search terms to uncover hateful ads. https://www.buzzfeednews.com/ ..…
-
@mr_mcfly
@mr_mcfly
on x
Am I the only one seeing many moments where FB is deflecting rather than properly addressing how they profit from hate whether doing so actively or passively? #FBOpenLetter https://adage.com/...
-
@jesselehrich
Jesse Lehrich
on x
- FACEBOOK: “Our algorithms exploit the human brain's attraction to divisiveness” - FACEBOOK: “64% of all extremist group joins are due to our recommendation tools” https://www.wsj.com/... https://twitter.com/...
-
@oliverdarcy
Oliver Darcy
on x
Just a massive oversimplification to say that Facebook and other social platforms are but a mere “mirror” on society. https://twitter.com/...
-
@ericboehlert
Eric Boehlert
on x
he's going w/ the dopey Facebook Just Holds Up a Mirror To Society argument https://twitter.com/...
-
@tonyromm
Tony Romm
on x
yea that'll show 'em https://about.fb.com/...
-
@nxthompson
@nxthompson
on x
This is surely true! Hate is very bad for Facebook. But the real question is: in what ways do the features that are good for FB (like Newsfeed algo, focus on groups, etc...) make hate more prominent and what are the tradeoffs in changing them. https://twitter.com/...
-
@b_fung
Brian Fung
on x
In an open letter, Facebook says it “does not profit from hate” https://about.fb.com/... https://twitter.com/...
-
@thetimes
@thetimes
on x
The Duke and Duchess of Sussex asked the organisers of an advertising boycott against Facebook “which brands they could help target” when they offered their support, a key figure behind the campaign has said. https://www.thetimes.co.uk/...
-
@jayrosen_nyu
Jay Rosen
on x
This week has been about one weak point in the Facebook defenses: advertisers worried about their brands. But there's another one: the good opinion of its employees, especially engineering talent. I would keep my eye on that lever. https://twitter.com/...
-
@juddlegum
Judd Legum
on x
Some companies that decided to join the advertising boycott against Facebook TODAY: @DennysDiner @Chobani @CloroxCo @adidas @Reebok @HP @Ford @BestBuy @pfizer @ClifBar
-
@mikeisaac
Rat King
on x
The Facebook advertiser boycott continues, unabated, with hundreds of companies on board. The latest addition: Prince Harry and Meghan Markle, working the phones to convince CEOs to stop buying ads. (w @tiffkhsu) https://www.nytimes.com/...
-
@cnn
@cnn
on x
Even as a steady drumbeat of companies join the pressure campaign over Facebook's handling of hate speech and misinformation, the vast majority of the social network's biggest advertisers — the ones with presumably the most leverage — have stayed quiet https://www.cnn.com/...
-
@ritholtz
Barry Ritholtz
on x
Walmart, Wells Fargo, Uber, Netflix, Domino's, American Express. AT&T, among big brands that are still major Facebook advertisers (@slpng_giants has more work to do) https://www.cnn.com/...
-
@jamesrhine
James Rhine
on x
CNN is running 1200 ads on Facebook right now https://twitter.com/... https://twitter.com/...
-
@jangles
Neville Hobson
on x
For this #boycott to make any difference at all, it needs at least 20 of those top #advertisers to take a stand. Chances? https://twitter.com/...
-
@steveguest
@steveguest
on x
This is not journalism. This is activism. https://twitter.com/...
-
@repjimbanks
Jim Banks
on x
.@CNN needs to fire the progressive activists responsible for this story and hire journalists to replace them. https://twitter.com/... https://twitter.com/...
-
@chrisstrub
@chrisstrub
on x
👀 “Even if all 100 of Facebook's biggest advertisers joined in (the boycott), they would account for just 6% of the company's annual ad revenue.” https://twitter.com/...
-
@kerrymflynn
Kerry Flynn
on x
After reading this, my first thought: Where is Sheryl Sandberg? I get that this is a big deal and therefore important to have Mark be the face of it. I guess I'm just so used to the Sheryl speaking tours from previous scandals it's weird not seeing her https://www.cnn.com/...
-
@dylanbyers
Dylan Byers
on x
https://twitter.com/...
-
@b_fung
Brian Fung
on x
We looked at the 25 biggest advertisers on Facebook to see how many of them have formally joined #StopHateForProfit or said they've pulled Facebook ads. Only three have confirmed. https://www.cnn.com/...
-
@b_fung
Brian Fung
on x
The others either gave non-committal responses, or did not respond to our requests for comment.
-
@kyurieff
Kaya Yurieff
on x
Many top advertisers on Facebook are staying silent about the ad boycott. Of the 25 largest spenders on Facebook ads last year, only three companies are pausing ad spending. Others like Home Depot, Domino's & Walmart have said nothing. Story w/ @b_fung https://www.cnn.com/...