YouTube TV is raising its monthly rate to $65 from $50, due to “the rising cost of content”; some ViacomCBS channels are becoming available on the service today
YouTube TV is getting another price hike, making its live TV streaming service less competitive with the cable TV services it aims to replace.
TechCrunch Sarah Perez
Related Coverage
- To our YouTube TV members: an update to our content and price YouTube Blog · Christian Oestlien
- YouTube TV sharply increases monthly subscription to $64.99 The Verge · Chaim Gartenberg
- YouTube TV Price Increase: How Much Will It Cost You? International Business Times · Dawn Geske
- How to cancel your YouTube TV subscription 9to5Google · Michael Potuck
- YouTube TV jumps 30% in price effective immediately Ars Technica · Sam Machkovech
- Google raises YouTube TV subscription to $64.99 per month for all members 9to5Google · Abner Li
- YouTube TV Sharply Raises Prices as Streaming Wars Turn Costly Observer · Brandon Katz
- fuboTV follows YouTube's lead, increases monthly subscription rate TechSpot · Shawn Knight
- YouTube TV Now Costs Almost Twice What It Did Three Years Ago Forbes · Rob Pegoraro
- And... We've Rebundled — YouTube TV now sure looks a lot like cable TV... 500ish · M.G. Siegler
- Streaming price hikes make it less of a cheap cable alternative Axios · Sara Fischer
- How the future of TV and streaming has been reshaped so far by 2020 Digiday · Tim Peterson
- YouTube TV subscription price hiked to $64.99 as it adds new channels Pocketnow · Nadeem Sarwar
- Google raises price of YouTube TV, its cable-like bundle, to $65 a month CNBC · Jennifer Elias
- Google's Latest TV Price Hike: The Information's Tech Briefing The Information
- Leaked Pricing Details Licensing Costs Per Channel For Live OTT Services Dan Rayburn
- YouTube TV Sees A Price Hike, Will Now Cost $65 A Month Ubergizmo · Tyler Lee
- YouTube TV just raised its monthly subscription price by a whopping 30% Pocket-lint · Maggie Tillman
Discussion
-
@mcmatt1033
Matt McClearin
on x
Big problem with this: I cut the cord because I didn't want all the damn channels. @YouTubeTV is adding 8 channels I don't care about but yet, I have to pay for them. Not the trend you want to see. https://twitter.com/...
-
@teslatunity
Michael Bodner
on x
Exactly as I predicted — cutting the cord costs the same as “the cord”. The problem isn't the cord, the problem is bundles including channels we don't want. What we all really want is a la carte channel selection — wake me up when someone offers that and I actually save money... …
-
@youtubetv
YouTube TV
on x
YouTube TV recently turned 3 years old. As we work to build the best TV experience possible, we have a few updates. This includes major additions in channels and an updated price. Read the full blog here → https://youtube.googleblog.com/ ...
-
@macfaulkner
Mac Faulkner
on x
How does YouTube TV think anyone is going to pay the same amount as all the major streaming services COMBINED: Netflix 4k: $15.99 Hulu (no-ads): $11.99 HBO Max: $14.99 Apple TV+: $4.99 Prime: $9.91 Disney+: $6.99 Total: $64.86 YouTube TV: $64.99 /mo https://www.theverge.com/...
-
@ibogost
Ian Bogost
on x
How's that cord cutting going? https://techcrunch.com/...
-
@rampcapitalllc
@rampcapitalllc
on x
They got ratioed pretty good https://twitter.com/... https://twitter.com/...
-
@stevesi
Steven Sinofsky
on x
YouTube TV sharply increases monthly subscription to $64.99 https://www.theverge.com/... via @Verge // Unbundle tv they said. It will be cheaper they said.
-
@trengriffin
Tren Griffin
on x
1/ “Wholesale transfer pricing power” is a phenomenon I've written about often. If you don't understand this power, you can't understand something like a YouTube TV price increase. The best way to teach people about it is to tell a story about John Malone. https://techcrunch.com/…
-
@karlbode
@karlbode
on x
ingenious business strategy in pissing off a target market already hyper sensitive to high TV prices in the middle of a financial crisis https://twitter.com/...
-
@theperezhilton
Perez
on x
In the middle of a pandemic YouTube just increased their prices by $15! That makes A LOT of sense! To someone other than me! https://tinyurl.com/...
-
@modestproposal1
Modest Proposal
on x
I stand corrected. The plan was to raise prices 25% and then raise them 30%. https://twitter.com/...
-
@gartenberg
Michael Gartenberg
on x
Well, it was a good idea but the economics were never going to work. One reason why Apple has stayed out of this game. Networks could never give Apple what it would need to make a cable alternative work. https://twitter.com/...
-
@dontwalkrun
@dontwalkrun
on x
Only reason I have YouTubeTV is so that I can record news shows and have easier access to make clips for the channel. I wish they would stop adding channels. Don't need 99% of what's there now! I'll see if my tax guy can still write all of this off... https://www.theverge.com/...
-
@nealmohan
Neal Mohan
on x
Some news for our @YouTubeTV customers. Eight news channels from @ViacomCBS , recent improvements like a new Live Guide on desktop and more viewing controls, and an updated price. Read more... https://youtube.googleblog.com/ ... via @youtube
-
@jeffersongraham
Jefferson Graham
on x
This stinks: @YouTubeTV just raised their monthly prices to $65, the highest of any of the providers, and tries to justify by telling us about all the additional channels. It's cable all over again. https://youtube.googleblog.com/ ...
-
@scottagness
Scott Agness
on x
.@YouTubeTV, which launched at $35/month in 2017 and is currently $50/month, is raising its monthly cost to $65 after July 30. Soon, we may all return to cable bundling after all. https://youtube.googleblog.com/ ...
-
@firstadopter
Tae Kim
on x
Google raises YouTube TV per month price to $64.99 from $49.99. The virtual MVPD business as an economies-of-scale play never made any sense https://youtube.googleblog.com/ ...
-
@joeovies
Joe Ovies
on x
The cord cutting dream has been dead for a while now. Content costs money. Especially sports content. Those costs get passed down to you one way or another. https://twitter.com/...
-
@uoflsheriff50
Mark Blankenbaker
on x
In March @YouTubeTV dropped a number of sports channels that brought a large amount of fans onto the platform. Now a significant price increase & none of the additional channels are sports Early adopters probably shopping for the promise cutting the cord originally offered https:…
-
@joshhemsley
Josh Hemsley
on x
Remember when it only cost $30/mo? At what point is this just considered cable again? Paying for a bunch of channels I don't want. https://twitter.com/...
-
@carnage4life
Dare Obasanjo
on x
By moving from $50/month to $65/month for just one streaming service, we've finally made cord cutting just as expensive and less convenient than having a cable subscription. Inconceivable that Comcast's actually winning on customer experience at this point. https://twitter.com/..…
-
@amandamull
Amanda Mull
on x
being very “cool” and “before my time” by still having cable https://twitter.com/...
-
@datnofact
@datnofact
on x
Well that's one way to destroy a service I guess. https://twitter.com/...
-
@dcseifert
Dan Seifert
on x
the premise of over-the-top streaming services maintaining a lower price than their cable counterparts was always a temporary fantasy https://www.theverge.com/...
-
@alex_kirshner
Alex Kirshner
on x
It's been a fun journey: subscribing to YouTube TV when it was a great deal, saying “ah that's tough but no big deal” when the price went up to $50, and now realizing we've closed the circle at $65 https://twitter.com/...
-
@binarybits
Timothy B. Lee
on x
It's kind of funny seeing tech companies try to reproduce a cable bundle and finding that it costs about the same as what cable companies charge. https://youtube.googleblog.com/ ... https://twitter.com/...
-
@backlon
Dieter Bohn
on x
YouTube TV is $65 a month now. I wonder what the licensing costs for these channels would be if fewer of them were owned by cable network that compete directly with OTT TV services. https://www.theverge.com/...