/
Navigation
Chronicles
Browse all articles
Explore
Semantic exploration
Research
Entity momentum
Nexus
Correlations & relationships
Story Arc
Topic evolution
Drift Map
Semantic trajectory animation
Posts
Analysis & commentary
Pulse API
Tech news intelligence API
Browse
Entities
Companies, people, products, technologies
Domains
Browse by publication source
Handles
Browse by social media handle
Detection
Concept Search
Semantic similarity search
High Impact Stories
Top coverage by position
Sentiment Analysis
Positive/negative coverage
Anomaly Detection
Unusual coverage patterns
Analysis
Rivalry Report
Compare two entities head-to-head
Semantic Pivots
Narrative discontinuities
Crisis Response
Event recovery patterns
Connected
Search: /
Command: ⌘K
Embeddings: large
TEXXR

Chronicles

The story behind the story

days · browse · Enter similar · o open

Apple's new visual language in macOS 11 highlights a trend towards neumorphism, an iteration of skeuomorphic design that focuses on light moving within 3D space

If you watched Apple's annual WWDC event this week, or have been even casually observing some of the announcements the company made …

Input Jack Koloskus

Context & Ripple Effects

Apple's WWDC reveal of macOS 11 Big Sur — the rounded corners, Control Center, and widget-filled Notification Center — was quickly read by designers as an aesthetic turn: within two weeks, commentary argued the company had lifted a ban on fun, allowing expressiveness it hadn't shown in nearly a decade. The mechanism behind the new look is neumorphism, which treats UI elements as surfaces lit within 3D space rather than flat layers.

Five years on, that turn looks like the start of a cycle: Apple's 2025 "Liquid Glass" overhaul and Airbnb's redesign alongside it are explicitly framed as skeuomorphism and dimensionality returning to mainstream interfaces — meaning this 2020 moment was the early signal, not a one-off restyle.

First-order effects

  • Developers shipping Mac apps face an immediate rework: controls built for flat, layered design must adopt depth, translucency, and light-driven styling to avoid looking broken inside Big Sur's new chrome.
  • Mac users get a visibly different daily environment — new Control Center, widget-based Notification Center, more expressive iconography — resetting expectations for what native software should look like.

Second-order effects

  • Third-party design toolkits and icon vendors pivot toward neumorphic components and templates, since Apple's platform look historically sets the reference style the wider ecosystem copies.
  • Competing desktop and mobile platforms feel pressure to answer the expressiveness swing or be read as visually stagnant against Apple's refreshed language.

Third-order effects

  • If the pattern holds, interface design is cyclically reverting from flat minimalism to dimensional, physically-lit visuals — a swing large enough that by 2025 it shows up beyond Apple, in redesigns like Airbnb's, suggesting the flat-design era was a phase rather than an endpoint.

The trend: Interface design is cycling out of flat minimalism and back toward skeuomorphic dimensionality, with Apple's macOS releases marking each swing.

Discussion

  • @koloskus Jack Koloskus on x
    in my first byline ever (wow!) i wrote a bit about the new look Apple showed off at WWDC, my secret love of neumorphism, and why designers shouldn't be so quick to write off styles that don't make sense right off the bat https://www.inputmag.com/...
  • @michaelsteeber Michael Steeber on x
    Hmm, I'm gonna have to say I reject this take in its entirety https://twitter.com/...
  • @db @db on x
    Nobody wants 3D icons. We just want clean simple easy to identify icons. Just focus on that and stop trying to make them “pop”. https://twitter.com/...
  • @raywongy Raymond Wong on x
    Love this deep dive by @koloskus on why the new icons in macOS Big Sur look kinda bad! Apple leads by design and others always follow. The lighting and drop shadows need to be slightly tweaked to look better. Lots of time before release! https://www.inputmag.com/... @inputmag
  • @joshuatopolsky Joshua Topolsky on x
    The next big wave in UI design is Neumorphism, and Apple is at the front of the pack. This is a must-read from @koloskus breaking down why things look so messy right now. https://www.inputmag.com/...
  • @tomscocca Tom Scocca on x
    This is deranged nonsense; a speech balloon has always been understood to be a flat space in which text is printed, nothing like this barbed horror-bubble https://www.inputmag.com/... https://twitter.com/...
  • @joshuatopolsky Joshua Topolsky on x
    Neumorphism is here, and shit's about to get very weird https://www.inputmag.com/...