Apple's Identifier for Advertisers, critical to tracking mobile ad spend, will become opt-in with iOS 14, a privacy boon for users and a big loss for marketers
zero attribution for users who do not *opt in*. Prices are going to go way up for bad traffic. It risks killing the app install/UA market as it exists today in terms of scale and effectiveness. @privacydigest : Apple's privacy changes represent ‘tectonic shift’ for digital ad industry | Ad Age Critics say ad personalization, measurement and other ways marketers reach consumers will cease to function > They got to greedy so I'm OK with that. https://adage.com/... @thezedwards : As ad tech / privacy reporters put their finishing touches on stories about Apple's decision to give users “choice to opt-out of ad targeting, per app*” (*with significant loopholes for some SDKs, & no SDK directory), remember that Facebook did this too.. Defaults matter most. https://twitter.com/... Glenn Gabe / @glenngabe : Apple is working on SKAdNetwork, a new framework for mobile attribution -> https://www.forbes.com/... https://twitter.com/... Harlan Krumholz / @hmkyale : As I understand it, @Apple has just pushed cause of #privacy by surfacing the shenanigans by apps to spy on us to give information to marketers. Now we will need to give explicit permission for that sharing. [We need that for medical records too!] https://www.forbes.com/... https://twitter.com/... Chris Messina / @chrismessina : That @Apple is neutering the #IDFA only points to an increasing drive towards the importance of #SignInWithApple and owning the digital credentials of the user. If you want to target users in the future, you'll have to go through Apple. #privacy https://twitter.com/... https://twitter.com/... Dean Eckles / @deaneckles : Apple is switching to per-app opt-in for its cross-app tracking ID https://www.forbes.com/... Background: https://digiday.com/... David Barnard / @drbarnard : “That tremor in the Force you felt yesterday probably wasn't shock at being able to text your car keys in Apple's new iOS 14 or do real-time offline translation with Siri. Instead, it was Apple's shot across the bow of an $80B industry. The IDFA is dead. Long live the IDFA.” https://twitter.com/... Dare Obasanjo / @carnage4life : Apple basically implemented an iOS version of GDPR in iOS 14 whose economic impact will likely be just as huge to app developers as GDPR was to publishers & ad tech. However since most tech press don't understand as tech this flew under the radar. https://developer.apple.com/ ... https://twitter.com/... @antoniogm : Funny to see the multi-layered conversation about technology evolve in real-time, this time around Apple's WWDC: Normies: Some cosmetic user-facing change Tech press: App store drama, triggered by DHH marketing hissy fit Mobile ecosystem: IDFA going away! WTF!?? Benedict Evans / @benedictevans : Apple screws around with App Store billing (2019 revenue: ~$15bn): all hell breaks looks Apple starts to dismantle half the online ad business...🦗 Kontra / @counternotions : “The company did not announce, as mobile marketers expected, the death of the IDFA. Instead, Apple essentially castrated the Identifier for Advertisers. Neutered it. Rendered it basically useless without actually killing it.” https://www.forbes.com/...
In the context of yesterday Apple announcing IDFA as opt-in later this year, Facebook publishes quantitative research showing 50% reduction in mobile app publisher revenue when *personalized* ranking (of ad selection) is removed. https://developers.facebook.com/ ...
After the #cookies, #Apple targets the #IDFA the mobile ID for ads. Developers have now to specify if they are sharing App #data with other companies. Without once naming them, this new announcement is clearly targeting #Google and #Facebook. Major news. https://www.inc.com/...
More info and another perspective: APPLE'S PRIVACY CHANGES REPRESENT ‘TECTONIC SHIFT’ FOR DIGITAL AD INDUSTRY Critics say ad personalization, measurement and other ways marketers reach consumers will cease to function https://adage.com/...
@alokepillai @sriramk With IDFA blocked, ads just become CPM with no attribution — zero attribution for users who do not *opt in*. Prices are going to go way up for bad traffic. It risks killing the app install/UA market as it exists today in terms of scale and effectiveness.
Apple's privacy changes represent ‘tectonic shift’ for digital ad industry | Ad Age Critics say ad personalization, measurement and other ways marketers reach consumers will cease to function > They got to greedy so I'm OK with that. https://adage.com/...
As ad tech / privacy reporters put their finishing touches on stories about Apple's decision to give users “choice to opt-out of ad targeting, per app*” (*with significant loopholes for some SDKs, & no SDK directory), remember that Facebook did this too.. Defaults matter most. ht…
Apple is working on SKAdNetwork, a new framework for mobile attribution -> Apple's Identifier for Advertisers, critical to tracking mobile ad spend, will become opt-in with iOS 14, a privacy boon for users and a big loss for marketers https://www.forbes.com/... https://twitter.co…
As I understand it, @Apple has just pushed cause of #privacy by surfacing the shenanigans by apps to spy on us to give information to marketers. Now we will need to give explicit permission for that sharing. [We need that for medical records too!] https://www.forbes.com/... https…
That @Apple is neutering the #IDFA only points to an increasing drive towards the importance of #SignInWithApple and owning the digital credentials of the user. If you want to target users in the future, you'll have to go through Apple. #privacy https://twitter.com/... https://tw…
“That tremor in the Force you felt yesterday probably wasn't shock at being able to text your car keys in Apple's new iOS 14 or do real-time offline translation with Siri. Instead, it was Apple's shot across the bow of an $80B industry. The IDFA is dead. Long live the IDFA.” http…
Apple basically implemented an iOS version of GDPR in iOS 14 whose economic impact will likely be just as huge to app developers as GDPR was to publishers & ad tech. However since most tech press don't understand as tech this flew under the radar. https://developer.apple.com/ ...…
Funny to see the multi-layered conversation about technology evolve in real-time, this time around Apple's WWDC: Normies: Some cosmetic user-facing change Tech press: App store drama, triggered by DHH marketing hissy fit Mobile ecosystem: IDFA going away! WTF!??
“The company did not announce, as mobile marketers expected, the death of the IDFA. Instead, Apple essentially castrated the Identifier for Advertisers. Neutered it. Rendered it basically useless without actually killing it.” https://www.forbes.com/...