AWS announces Honeycode, a cloud-based tool that it hopes will help non-coders build apps
- Amazon already leads the cloud infrastructure market, and now it's expanding its cloud product lineup with a tool for people who don't code. — The Honeycode service will compete with offerings …
Honeycode changes direction: it targets people who don't write code at all, putting AWS head-to-head with existing no-code offerings. The follow-through shows it wasn't a one-off experiment — AWS later shipped Figma-connected Amplify Studio and drag-and-drop Application Composer, making visual app-building a standing product line.
First-order effects
Non-technical business users gain an app builder inside AWS, while incumbent no-code vendors now compete against a provider that can subsidize the tool with cloud margins.
Second-order effects
Every internal app built on Honeycode consumes AWS compute, storage, and identity services, converting a tools giveaway into recurring infrastructure revenue — the same flywheel that motivated the earlier developer-tool buys.
Third-order effects
If the pattern holds, application development stops being a separate software category and becomes a bundled feature of hyperscale clouds, squeezing standalone low-code vendors between free platform add-ons and AI-assisted coding tools like CodeWhisperer.
The trend: Cloud platforms are absorbing the application-development layer itself, expanding from selling compute to hosting the act of building software.
“Honeycode! It's an app for people who can't code. Y'know, like your honey! Who is probably a woman, right bro?” How on earth is @awscloud so flabbergastingly bad at this so consistently? https://twitter.com/...
Strictly speaking, this is #LowCode, not #NoCode", but in the same way as serverless still has servers, this is a significant move from @AWS. Yes, it's been tried before & failed, but this is different. Then it was just a website - now it's the surface of a huge ecosystem. https:…
AWS just entered the no-code biz today. @kmclaughlinSF reported in 2018 that they were planning to get into the market https://www.theinformation.com/ ... https://twitter.com/...
How many apps never get built b/c people don't have programming skills or the technology team is too busy to get your app? A lot. This is what our new #AWS service, Amazon Honeycode, intends to address. Makes everybody a #builder. https://techcrunch.com/...
One of the things I love most about technology is the low barrier to entry. It is truly an industry for pioneers. You just need curiosity, courage and tenacity to start building! The newest #AWS service even takes down the barrier of knowing how to code. https://aws.amazon.com/..…
Tooling enabling non-coders to build software applications is a fascinating trend that I anticipate will accelerate. “The need for custom applications far outstrips the capacity of developers to create them” https://techcrunch.com/...
This is a big announcement by @awscloud. Demand for no-code, low-code, RPA is rising given the huge demand for apps and the lack of programmers. The notion is if you can create a pivot table or Excel macro, you can use these tools. https://twitter.com/...
My lawyers have told me that I cannot talk about how unbelievably dumb and potentially sexist this name is for a “low... no No! code” platform and how I am so glad that I cannot be held responsible for this product name. I do not have any comments on this subject heretofore. http…
The long-rumored “AWS for Everyone” project is released as Amazon Honeycode. In terms of category, it looks most similar to Airtable? Not as familiar with Retool. Excited to play around with it 🤖 https://twitter.com/...
The long-rumored “@awscloud for Everyone” product launched in beta today. I'm so disappointed by what this is that I need to walk around the block a few times before I accidentally punch down so hard I strike oil. https://aws.amazon.com/...