Discussion

• @thenorthface @thenorthface on x

  We're in. We're Out @Facebook #StopHateForProfit Learn more: https://www.stophateforprofit.org/ https://twitter.com/...

• @amkivi Anne-Mari Kiviniemi on x

  “A company spokesman said it was halting all US paid advertising with Facebook, effective June 19, until stricter policies are in place to stop racist, violent, and hateful content and misinformation from circulating on the platform.” https://www.businessinsider.com/ ...

• @janemartinson Jane Martinson on x

  Significant move - previously stop funding hate in Uk at least focused on newspapers https://twitter.com/...

• @_elizabethwills @_elizabethwills on x

  Thank you, @thenorthface ! If I didn't live in Texass and it wasn't 300 degrees, I'd put on my NF fleece and walk the neighborhood! Now... who's next? @Nike ? https://twitter.com/...

• @noahshachtman Noah Shachtman on x

  This is the path Zuckerberg, Sandberg, and company have selected. They didn't have to become the Fox News of social networks. They chose to. https://twitter.com/...

• @caseynewton Casey Newton on x

  @vipulsatya I think without disclosing the amount it's mostly a symbolic gesture. and symbolic gestures are fine but the Twitter reaction has been like “oh shit FB is in big trouble now” which seems like an overreaction

• @caseynewton Casey Newton on x

  After I read this story, it was updated to say North Face pulled its ads from Instagram too. Weird North Face wouldn't just say that upfront. Would also like to know how much they were planning to spend this year!

• @annodeasr Ann O'Dea on x

  “Effective June 19, The North Face is halting all U.S. paid advertising with Facebook until stricter policies are put in place to stop racist, violent or hateful content and misinformation from circulating on the platform.” Via ⁦@Raju⁩ https://adage.com/...

• @philwahba Phil Wahba on x

  Their parent company VF Corp also owns timberland and Vans. Maybe those brands will follow suit. https://twitter.com/...

• @slpng_giants @slpng_giants on x

  Who's next, advertisers? https://twitter.com/...

• @donie Donie O'Sullivan on x

  They're NOT pulling ads from Instagram, however (owned by Facebook), per @b_fung https://www.cnn.com/... https://twitter.com/...

• @cat_zakrzewski Cat Zakrzewski on x

  North Face says it will discontinue ads on Faceboook, after civil rights groups call on brands to stop paying for ads on the social network. https://twitter.com/...

• @cat_zakrzewski Cat Zakrzewski on x

  CNN reports that North Face's commitment does not apply to Instagram, which is owned by Facebook. https://www.cnn.com/... https://twitter.com/...

• @andrewyang Andrew Yang on x

  The July boycott of Facebook advertisers is real https://www.businessinsider.com/ ...

• @donie Donie O'Sullivan on x

  🚨🚨 Wow. The North Face says it's pulling ads from Facebook https://twitter.com/...

• @slpng_giants @slpng_giants on x

  CONFIRMED: @thenorthface becomes the first brand to pause their advertising on Facebook for July. #stophateforprofit https://twitter.com/...

• @file411 @file411 on x

  Dear: @ProcterGamble @Microsoft @amazon @Verizon @Nestle @Walmart @SamsungMobile @ATT @Unilever @CocaCola @Starbucks @EA @supercell @zynga @Ford @CapitalOne why don't your follow @thenorthface lead and pull your ads from @Facebook https://twitter.com/...

• @jgreenblattadl Jonathan Greenblatt on x

  Thank you @TheNorthFace for joining @ADL @NAACP @ColorofChange and our other partners to support racial justice on #Juneteenth by taking a stand against hate and pushing for better practices on the largest social media platform in the world. #StopHateForProfit https://twitter.com…

• @derricknaacp Derrick Johnson on x

  Thank you @thenorthface for understanding the responsibility social media sites share in the spread of accurate information across their platforms. https://twitter.com/...

• @arb Amy B on x

  i am reluctant to ever compliment a brand since a lot of what we're seeing lately is just marketing with a woke veneer on top, but i've also been laughed out of rooms for suggesting pulling funding from facebook. this couldn't have been easy. https://twitter.com/...

• @thecherness Cher Martinetti on x

  Good! Now what company is pulling ads next? Facebook has decimated online media sites, crippled small outlets from making money & cost countless freelancers their jobs. Why is everyone collectively keeping them in the business of destroying businesses? https://twitter.com/...

• @davmicrot David Rothschild on x

  Facebook operates under idea that they can & should give in to every bad-faith demand from the far-right, because the far-right will punish them for not doing so AND the mainstream & left will just accept this asymmetric pandering. Math is changing with announcements like this. h…

• @donie Donie O'Sullivan on x

  They're NOT pulling from Facebook-owned Instagram, @b_fung reports. https://www.cnn.com/...