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Memo: Google has created a task force to improve the company's racial equity which will listen to staff feedback and work with Google's Black leadership groups

they were essentially “dead” links.https://www.nbcnews.com/ ...

Business Insider Hugh Langley

Context & Ripple Effects

This memo lands one day after sources told NBC that Google's response to the BLM moment was to "isolate the black employees" for venting without structural change — criticism of the company's lackluster response that itself followed an August 2019 departure memo on "the burden of being black at Google" ([[a:944899]]) and a May 2020 report claiming diversity programs had been quietly rolled back ([[a:953675]]). The task force is the first concrete mechanism offered in reply.

Five days later, Sundar Pichai converted the gesture into numbers: a [[a:954800|30% increase in executives from underrepresented groups by 2025 plus $175M+ for Black business owners]]. The task force reads as the listening layer of that package.

First-order effects

  • Google's Black leadership groups move from advisory bystanders to formal counterparts, with a named task force obligated to solicit and act on staff feedback rather than host listening sessions.

Second-order effects

  • Internal critics who called the venting model hollow gain leverage to demand measurable commitments — pressure that materialized within days as Pichai's 30% executive-representation target and $175M+ funding pledge.

Third-order effects

  • If the pattern holds, Google's equity work shifts from ad hoc training and listening sessions toward structural levers — executive hiring quotas, funding vehicles, and org redesign — a trajectory visible again when the company centralized Responsible AI under Marian Croak after Timnit Gebru's departure.

The trend: Large tech companies are converting internal activist pressure into formal equity governance structures with executive-level accountability, moving beyond training programs to hiring targets and organizational restructuring.

Discussion

  • @aprilaser April Glaser on x
    SCOOP: Google's internal response to the ongoing protests have included trainings for “Allyship” that aren't actually available and the company has “corralled and isolated” Black employees to vent without making much needed structural changes, sources say https://www.nbcnews.com/…
  • @hypervisible @hypervisible on x
    Google, yes fucking GOOGLE, sent an email to employees w/ resources “for allies who are looking for ways to help” on matters of racial injustice. But 2 of the 3 courses offered are “basically links to a dead website” and no sign-up is possible. 🤬 https://www.nbcnews.com/...
  • @aaschapiro Avi Asher-Schapiro on x
    After George Floyd was killed, Google's CEO emailed staff & pointed them towards links to sign-up for courses on becoming a “better ally.” Now, Google workers tell @aprilaser no such courses were actually taking place—they were essentially “dead” links.https://www.nbcnews.com/ ..…