How services like Cameo and Substack have opened up new ways for prominent media figures and journalists to make a living from smaller audiences
a new way for notable individuals to present custom tailored insights and information. It is part of a platform liberation process that will allow valuable journalists, artists, actors—any creative to reach a one-to-one audience. https://twitter.com/... Carter Thomas / @carterthomas : Joe Rogan + Call Her Daddy are important milestones As many shift to virtual communication we should see: - confidence in the ability to produce content online - a willingness to pay for others' premium content I also think ppl will scroll/browse less https://www.nytimes.com/... @nytimes : “In the mainstream heart of the media business, both artists and writers are moving quickly to find new business models as huge swaths of the media business have been wounded or shut down by the coronavirus pandemic,” writes Ben Smith. https://www.nytimes.com/... Dave Ambrose / @daveambrose : .@BookCameo is on pace to bring in over $100mm in bookings this year and $25mm in revenues “the company's weekly bookings have grown to 70,000 from about 9,000 in early January” 👀 to experience momentum like this for a model 3 years old https://www.nytimes.com/... Abhijit Bhaduri / @abhijitbhaduri : “Individuality is a feature - not a bug” in the #PassionEconomy says @ljin18 via @a16z https://a16z.com/... Today @nytimes talked about it https://www.nytimes.com/... https://twitter.com/... Steven Galanis / @mr312 : Great @benyt piece in @nytimes about @BookCameo and the emerging ecosystem around direct to consumer monetization for content creators that @ljin18 dubs, “The Passion Economy.” https://www.nytimes.com/... Ross Hoffman / @hoff : 1/ Great read on the creator economy. https://www.nytimes.com/.... Investors have shunnned the media space over the years, calling most properties “sub scale” but times are changing. Alexis Ohanian Sr. / @alexisohanian : Crazy to think that people are still learning about @Patreon — this has been the financial infrastructure for a generation of culture-creators for the last decade from @IssaRae to @amandapalmer to @humansofny - it's powering the #SecondRenaissance https://www.nytimes.com/... Anne Helen Petersen / @annehelen : “Every celebrity is really a gig economy worker” https://www.nytimes.com/... Sajith Pai / @sajithpai : The 11th highest earning newsletter by @emorwee makes $175,000 a year, from 2,500 subscribers. @Kevin2Kelly (1000 true fans) was right. via https://www.nytimes.com/... https://twitter.com/... @jeremysliew : .@BookCameo's bookings have grown from $9k/week in early Jan to $70k/week now, according to the @nytimes https://www.nytimes.com/... https://twitter.com/... Taylor Lorenz / @taylorlorenz : If you want to understand the success of Rogan I suggest reading @benyt which actually takes a thoughtful and reported look at these big shifts in media https://www.nytimes.com/... Isaac Fitzgerald / @isaacfitzgerald : Kelci Saffery of Tiger King fame has earned $17K on Cameo. 🐅🖤✨ Read @benyt on how the business of “digital direct payments” is shifting the already constantly shifting media landscape: https://twitter.com/... Andrew Feinberg / @andrewfeinberg : In which Ben, who was lucky enough to escape his less financially stable ex-employer for a cushy @nytimes gig argues that laid off journos whose employers folded or cut back & can't find new FT work because news is dying will be ok because a few folks make money with Substack. https://twitter.com/... Alex Kantrowitz / @kantrowitz : This paragraph on @SubstackInc is key. You can see why it's so appealing to journalists in an unstable moment in media. “Substack represents a radically different alternative, in which the “media company” is a service and the journalists are in charge.” https://twitter.com/... Alex Kantrowitz / @kantrowitz : This column from @benyt is a must-read on the quiet seismic shift taking place in the media industry today. “Media company stars, with big social media followings and more and more ways to make money, are less and less willing to act like employees.” https://www.nytimes.com/... Sriram Krishnan / @sriramk : Fantastic @benyt piece today on the changing world of media. And great mentions for Cameo's @Mr312 , Substack, @ljin18 and many others. https://www.nytimes.com/... Antonio Garca Martnez / @antoniogm : Interesting take by @benyt on the ‘celebrity creative’ culture, and the startups springing up to monetize them (and help them monetize). https://www.nytimes.com/... See also Mediagazer
Umm, did @benyt forget the whole bloggers-in-their-pajamas phase of media from almost two decades ago?? I can give almost exact replicas of stories like this form say 2004-2005, maybe even in NYT! https://www.nytimes.com/...
I wish I could subscribe to more writers on Substack, but those fees add up quickly. Perhaps Substack can bundle multiple writers together and charge one flat fee to access them all. https://twitter.com/...
Incredible value in @BookCameo and @SubstackInc—a new way for notable individuals to present custom tailored insights and information. It is part of a platform liberation process that will allow valuable journalists, artists, actors—any creative to reach a one-to-one audience. ht…
Joe Rogan + Call Her Daddy are important milestones As many shift to virtual communication we should see: - confidence in the ability to produce content online - a willingness to pay for others' premium content I also think ppl will scroll/browse less https://www.nytimes.com/...
“In the mainstream heart of the media business, both artists and writers are moving quickly to find new business models as huge swaths of the media business have been wounded or shut down by the coronavirus pandemic,” writes Ben Smith. https://www.nytimes.com/...
.@BookCameo is on pace to bring in over $100mm in bookings this year and $25mm in revenues “the company's weekly bookings have grown to 70,000 from about 9,000 in early January” 👀 to experience momentum like this for a model 3 years old https://www.nytimes.com/...
“Individuality is a feature - not a bug” in the #PassionEconomy says @ljin18 via @a16z https://a16z.com/... Today @nytimes talked about it https://www.nytimes.com/... https://twitter.com/...
Great @benyt piece in @nytimes about @BookCameo and the emerging ecosystem around direct to consumer monetization for content creators that @ljin18 dubs, “The Passion Economy.” https://www.nytimes.com/...
1/ Great read on the creator economy. https://www.nytimes.com/.... Investors have shunnned the media space over the years, calling most properties “sub scale” but times are changing.
Crazy to think that people are still learning about @Patreon — this has been the financial infrastructure for a generation of culture-creators for the last decade from @IssaRae to @amandapalmer to @humansofny - it's powering the #SecondRenaissance https://www.nytimes.com/...
The 11th highest earning newsletter by @emorwee makes $175,000 a year, from 2,500 subscribers. @Kevin2Kelly (1000 true fans) was right. via https://www.nytimes.com/... https://twitter.com/...
.@BookCameo's bookings have grown from $9k/week in early Jan to $70k/week now, according to the @nytimes https://www.nytimes.com/... https://twitter.com/...
If you want to understand the success of Rogan I suggest reading @benyt which actually takes a thoughtful and reported look at these big shifts in media https://www.nytimes.com/...
Kelci Saffery of Tiger King fame has earned $17K on Cameo. 🐅🖤✨ Read @benyt on how the business of “digital direct payments” is shifting the already constantly shifting media landscape: https://twitter.com/...
In which Ben, who was lucky enough to escape his less financially stable ex-employer for a cushy @nytimes gig argues that laid off journos whose employers folded or cut back & can't find new FT work because news is dying will be ok because a few folks make money with Substack. ht…
This paragraph on @SubstackInc is key. You can see why it's so appealing to journalists in an unstable moment in media. “Substack represents a radically different alternative, in which the “media company” is a service and the journalists are in charge.” https://twitter.com/...
This column from @benyt is a must-read on the quiet seismic shift taking place in the media industry today. “Media company stars, with big social media followings and more and more ways to make money, are less and less willing to act like employees.” https://www.nytimes.com/...
Fantastic @benyt piece today on the changing world of media. And great mentions for Cameo's @Mr312 , Substack, @ljin18 and many others. https://www.nytimes.com/...
Interesting take by @benyt on the ‘celebrity creative’ culture, and the startups springing up to monetize them (and help them monetize). https://www.nytimes.com/...