A National Advertising Review Board panel recommended that AT&T drop its “5G Evolution” branding; AT&T says it will retain the branding within their phones' UI
Nick Statt / The Verge :
Related Coverage
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- AT&T still refuses to kill misleading 5GE network icon for 4G service Ars Technica
- AT&T Will Finally Abandon Its Bullshit 5G E Branding (Sort of) Gizmodo
- National Advertising Review Board finally tells AT&T to stop lying about 5G Telecoms.com
- The jig is up for AT&T's 5G Evolution trickery... kind of PhoneArena
- AT&T will no longer lie to customers about its fake ‘5G E’ network Android Central
- AT&T 5G Evolution marketing is going away but its 5G E icon will remain SlashGear
- AT&T's misleading ‘5Ge’ icon won't be removed from your Android phone anytime soon 9to5Google
- AT&T 5G Evolution Marketing Deemed Misleading by Advertising Review Board Telecompetitor
- AT&T now says it won't get rid of 5Ge logo in status bar, doubles down on lying to customers Android Police
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Discussion
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@harrymccracken
Harry McCracken
on x
When I had AT&T, I got ticked off with the company every time I saw the 5Ge icon on my phone and remembered it was treating its customers as patsies. https://www.lightreading.com/ ...
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@karlbode
@karlbode
on x
AT&T refuses to stop pretending 4G is 5G, and nobody anywhere will do anything about it. NARB is a self-regulatory apparatus designed to keep regulators from actually cracking down on false advertising, and its fecklessness is laid bare here. https://twitter.com/...
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@reneritchie
Rene Ritchie
on x
Gross. Wish Apple would disallow it and Google would block it at the API level. It's user hostile. https://twitter.com/...
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@nickstatt
Nick Statt
on x
AT&T confirms it won't remove “5G E” logo from customers' phone screens, despite ad review board that's supposed to let the industry self-regulate calling it misleading. AT&T's argument? That little space it owns on your phone screen isn't an ad. 🤔 https://www.theverge.com/...
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@reckless
Nilay Patel
on x
This continues to be very funny https://twitter.com/...
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@backlon
Dieter Bohn
on x
The best part of this is that AT&T might stop putting a lie in your status bar. The second best part is saying this acroynm out loud as a word: NARB. https://www.theverge.com/...
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@reckless
Nilay Patel
on x
This is very funny https://www.theverge.com/...