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Chronicles

The story behind the story

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Spotify may use the scale of Joe Rogan's podcast as leverage against music labels, to launch a podcasting ad network, and to start its video streaming service

The Joe Rogan/Spotify deal is about leverage and ambition  —  Joe Rogan has just signed a deal to take his talents to Spotify.

500ish M.G. Siegler

Discussion

  • @matthewstoller Matt Stoller on x
    Since announcing the $100M+ deal with Joe Rogan, Spotify has gone up by a little over 16%, or roughly $4 billion in value. It's good to be a monopolist. https://mattstoller.substack.com/ ...
  • @trengriffin Tren Griffin on x
    25iQuiz: Why are Spotify's (1) wholesale transfer pricing power and (2) gross margins with: 1. Large music rights holders; 2. Joe Rogan on podcasts; and 3. Medium and small podcasters so different? Clue: BATNA https://500ish.com/...
  • @barbaro1420 Joshua on x
    Joe Rogan is doing what every single person in the world wishes they could do. Talk to whoever he wants, whenever he wants, about whatever he wants, and make a 100 million dollars doing it. Huge props to him. https://twitter.com/...
  • @moldyfish Christian Holden on x
    lol all that money that spotify doesn't pay us was given to Joe Rogan https://twitter.com/...
  • @tylerwinklevoss Tyler Winklevoss on x
    Smart move for Joe Rogan to switch to Spotify. Only a matter of time before he would have been censored by YouTube. https://www.wsj.com/...