Jeffrey Katzenberg blames COVID-19 for Quibi's paltry downloads as execs lower projections from 7M users and $250M subscriber revenue estimated for first year
Downloads of the $1.8 billion short-form streaming app, meant for phones, are paltry. “I attribute everything that has gone wrong to coronavirus,” Mr. Katzenberg said.
New York Times Nicole Sperling
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Discussion
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@pitdesi
Sheel Mohnot
on x
Quibi downloads over time https://twitter.com/...
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@hshaban
Hamza Shaban
on x
The full Katzenberg quote is wild: nothing bad is our fault but we own it. https://www.nytimes.com/... https://twitter.com/...
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@mulegirl
Unapologetically Erika Hall
on x
Please DM me if you have other info, but Quibi strikes me as based on: a lot of wishful assumptions, a total lack of exploratory research into media consumption habits, and a survey along the lines of “How likely would you be to watch original short programming on your phone?” ht…
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@benprunty
@benprunty
on x
My explanations for Quibi's existence are either it was a bunch of out-of-touch Hollywood execs being genuinely clueless but too rich for anyone to say no to them, or the whole thing was some kind of elaborate front for tax evasion https://twitter.com/...
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@dellcam
Dell Cameron
on x
i have no idea what Quibi is https://twitter.com/...
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@arthur_affect
Arthur Chu
on x
The idea of a web video service for “people who don't really have the time to watch web videos” was never good https://twitter.com/...
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@ws
Will
on x
the lack of self-awareness is staggering https://twitter.com/...
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@evoli
Cody Conners
on x
This is just a wild train wreck and I loved every second of this read. https://www.nytimes.com/...
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@alistairmbarr
Alistair Barr
on x
If you can't launch a streaming service with the world stuck at home with nothing to do, then it's prob not going to happen. https://twitter.com/...
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@mattoswaltva
Matt Oswalt
on x
he's right, a pandemic resulting in millions of people with short attention spans stuck at home all day bored and desperate to be entertained was EXACTLY the scenario Quibi didn't want https://www.nytimes.com/...
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@sruhle
Stephanie Ruhle
on x
Blame EVERYTHING on Corona? - Everything - Always - Never David Einhorn once told me it's a red flag when any biz or govt leader uses those words. https://twitter.com/...
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@onesarahjones
Sarah Jones
on x
I don't know much about anything that isn't the Bible, Lord of the Rings, or unions, but how did anyone think this was gonna work out https://www.nytimes.com/... https://twitter.com/...
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@adamsinger
Adam Singer
on x
How did they screw up even the most obvious of things. https://twitter.com/...
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@kamilumin
BernieBromo
on x
Me when my tweets flop https://twitter.com/...
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@darren_mooney
Darren Mooney
on x
You created an application that couldn't stream from a phone to TV. You designed its contents to be friendly to vital distribution, but prevented users from taking screenshots or making gifs. You threatened to sue those podcasters promoting your product. But sure. Coronavirus. ht…
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@devonesawa
Devon Sawa
on x
When no one is watching your show and you blame it on everyone at home in front of the TV. https://twitter.com/...
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@mathewi
Mathew Ingram
on x
Jeff Katzenberg blames coronavirus — a thing that has caused people to consume orders of magnitude more content, especially on their phones — for the failure of his horribly named Quibi service https://www.nytimes.com/...
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@willmcavoyacn
Will McAvoy
on x
It's literally one of the only products that should have seen an increase in usage. https://twitter.com/...
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@hshaban
Hamza Shaban
on x
Katzenberg appears to suggest that Quibi didn't realize people like to watch shows on their TVs and that people like to share content online...until the Quibi app went live and they started analyzing user data. https://www.nytimes.com/... 🤔🤔🤔 https://twitter.com/...
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@theryanford
Ryan Ford
on x
The perfect time to consume entertainment is when you're stuck at home, desperate for ways to busy yourself. While Disney+ and Netflix are seeing big gains, Quibi isn't. Is it because their format leans on “quick bites” of media? Or is it because it's just a bad idea? https://twi…
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@brianmcc
Brian McCullough
on x
Why they insist on being the gift that keeps on giving, I dunno. But I'm here for it. https://twitter.com/...
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@fuzzybritches
Trent Reznor Ramon
on x
Yeah, a streaming video service is really gonna take a hit while everybody is stuck at home looking for entertainment https://twitter.com/...
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@hannonizer
Cabin Fever Jhann
on x
Launching a bunch of content that is short form and optimized for mobile... and then EXPLICITLY preventing people from sharing clips/screenshots on social media is an incredible unforced error. Look at tiktok: it optimized for sharing and 🚀📈🤑 Look at Disney+'s Baby Yoda gifs http…
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@pete_scanlon
Falta
on x
Sure that's one possibility. Another would be people not knowing what it is or why they'd want it https://twitter.com/...
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@sameerpatel
Sameer Patel
on x
Seems counterintuitive. We have a LOT less time to watch long form TV now that we are juggling work and home 24/7. Logically speaking, we only have time for bite sized content consumption. https://twitter.com/...
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@brianfagioli
Brian Fagioli
on x
@Techmeme @nicsperling Blame Covid and people being in self quarantine for a streaming video service underperforming? That's kinda insane. If you can't succeed when people are stuck at home with nothing to do, you might as well give up now...
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@isaackrasny
Isaac Krasny
on x
I really think this team raised billions without having an actual strategy beyond “shorter episodes” People are spending more time than ever on their phones and they're saying “well it's not meant to be consumed *at home*” https://twitter.com/...
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@contrarianp
David V. Johnson
on x
How can a streaming app survive during a pandemic in which everyone is stuck at home desperate for diversion? https://www.nytimes.com/...
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@bobbierman
Bob Bierman
on x
The greatest gift to streaming services & at-home entertainment is apparently responsible for the anemic performance of the most expensively-funded startup streaming service targeted to at-home users. https://twitter.com/...
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@shaig
Shai Goldman
on x
Netflix setting records Disney+ setting records But Quibi is blaming covid? https://twitter.com/...
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@jeffersongraham
Jefferson Graham
on x
A fun read of an app that made no economic sense to me. Who would pay to watch this stuff? Not me. https://www.nytimes.com/...
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@tomgara
Tom Gara
on x
Obviously everything Quibi related here is extremely Quibi, but I want to know the logistics of Jeffrey Katzenberg having three breakfast meetings and three lunch meetings every day. https://www.nytimes.com/...
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@dylanbyers
Dylan Byers
on x
“I attribute everything that has gone wrong to coronavirus,” Mr. Katzenberg said. “Everything.” https://www.nytimes.com/... Respectfully, No.
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@karynspencer
Karyn Spencer
on x
the story of Quibi is very simple from my POV: people with connections and the ability to raise a ton of money should focus on that and then hire a bunch of youngs to make the content and UX decisions. rebooting every show people used to like is not modern innovation. https://twi…
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@jbillinson
Josh Billinson
on x
No one at Quibi considered that making it almost impossible to share a screenshot or clip of a show would effectively shut down any online conversation about their content? https://www.nytimes.com/... https://twitter.com/...
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@tomgara
Tom Gara
on x
Truly, the cluelessness involved in launching a mobile native streaming service in 2020 but preventing users from taking / sharing screenshots of it, it's mind blowing https://twitter.com/...
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@tvgrimreaper
@tvgrimreaper
on x
Worth repeating: @Quibi is a bad business idea, badly executed. Their consumer proposition is nonsense, and is already being abandoned. Their business model is fantasy. Their tech execution is clumsy. Their content is nothing special. Yet, Katzenberg's ego remains intact. https:/…
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@thekenyeung
Ken Yeung
on x
When asked about Quibi vs TikTok: “I don't know what people are expecting from us...To tell me about a company that has a billion users and is doing great in the past six weeks, I'm happy for them, but what the hell does it have to do with me? https://www.nytimes.com/...
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@thekenyeung
Ken Yeung
on x
When asked if he regretted launching Quibi in April, Jeffrey Katzenberg said: “The answer is, it's regrettable. But we are making enough gold out of hay here that I don't regret it.” https://www.nytimes.com/...
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@thekenyeung
Ken Yeung
on x
Katzenberg reveals that soon Quibi content will be shareable on social media platforms. The move comes after users criticized the service for that inability. https://www.nytimes.com/...