Sources: Amazon nixed proposals that indicated the environmental impact of shipping choices, including a “Green” delivery option, to avoid alienating shoppers
A few years ago, Amazon.com Inc.'s quick delivery team debated doing something radical for the e-commerce giant: asking shoppers to consider the environment. Tweets: @business , @tfadell , @alistairmbarr , @mattmday , @ethan_kraft , @bizboyle , and @shiraovide Tweets: @business : Amazon climate pledge is colliding with its core mission of giving customers what they want, when they want it https://www.bloomberg.com/... Tony Fadell / @tfadell : “It was all efficiency and bottom-line focused” The risk that shoppers would think twice before clicking “Buy Now” Amazon nixed a ‘green’ shipping proposal for fear of alienating shoppers https://www.bloomberg.com/... Alistair Barr / @alistairmbarr : Jeff Bezos pledges $10 billion for the environment, but Amazon won't change a little button on its website for fear of stopping the online consumption binge https://www.bloomberg.com/... via @technology @mattmday Matt Day / @mattmday : Amazon debated - and, ultimately, nixed - offering customers a “Green” shipping window. Among the reasons: concern that a reminder of real-world environmental impact might make customers less likely to click that Buy Now button. https://www.bloomberg.com/... Ethan Kraft / @ethan_kraft : Amazon's same-day Prime team knew the fastest delivery would be worst for the planet & mulled a “Green” option with slightly slower speeds. Amazon scrapped the idea in part because buyers might think twice before clicking “Buy Now,” sources told @mattmday https://www.bloomberg.com/... Matthew Boyle / @bizboyle : Jeff Bezos has pledged $10bn to battle climate change, but last year Amazon nixed a “green” shipping proposal for fear of alienating shoppers: “There are always going to be tradeoffs.” https://www.bloomberg.com/... via @climate and @business by @mattmday Shira Ovide / @shiraovide : A company “designed to promote consumerism” vs goals of reducing environmental harm. A great @mattmday story. https://www.bloomberg.com/...