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Chronicles

The story behind the story

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Facebook to begin publishing a monthly report on coordinated inauthentic behavior, says it took down 467 Facebook accounts and 1,245 Instagram accounts in Feb.

About Facebook :

About Facebook

Context & Ripple Effects

Facebook has been disclosing coordinated inauthentic behavior takedowns case-by-case since 2018 — from the 652 Pages, groups, and accounts removed after a FireEye tip to the 2,632 Pages, Groups, and accounts tied to Iran, Russia, Macedonia, and Kosovo — with each announcement arriving on its own schedule and its own scale.

The shift announced here is to cadence: a standing monthly report, starting with February's removal of 467 Facebook accounts and 1,245 Instagram accounts. It extends the transparency-reporting template Facebook began with its first content moderation report in Q1 2018, which covered fake accounts and hate speech at platform scale rather than per-operation.

First-order effects

  • Researchers, journalists, and regulators tracking influence operations move from waiting for ad-hoc announcements to a predictable monthly dataset covering both Facebook and Instagram.

Second-order effects

  • The split in February's numbers — more than twice as many Instagram accounts removed as Facebook accounts — puts Instagram's exposure to coordinated behavior on the record alongside the parent platform's, inviting scrutiny of enforcement parity across the two apps.

Third-order effects

  • If the monthly format holds, per-operation takedown announcements give way to standardized platform transparency reporting as the norm for influence-operation disclosure, raising the bar competitors would need to match.

The trend: Platform integrity disclosures are moving from episodic, operation-by-operation announcements toward scheduled, standardized transparency reporting.

Discussion

  • @benimmo Ben Nimmo on x
    JUST OUT: @Facebook monthly report on coordinated inauthentic behaviour. Two new takedowns: 1) From India, focused on Gulf geopolitics and football. @Graphika_NYC report to follow. 2) From Egypt, focused on regional geopolitics. @DFRLab reporting https://about.fb.com/...
  • @moorehn Heidi N. Moore on x
    Are they going to do reports on their coordinated revenue strategy to encourage manipulative ads and posts https://twitter.com/...
  • @jean_leroux Ad Homonym on x
    Yesterday, @Facebook shut down a network of more than 1700 assets operating from Egypt, that targeted countries in the Middle East and North Africa. @DFRLab had a look at the network before it was removed. [THREAD] https://medium.com/...
  • @emilybell Emily Bell on x
    Excellent thread from @benimmo digging further into FB takedowns and influence campaigns. So many - both foreign and domestic - use the appearance and style of local news, citizen journalism or other publishing ventures to boost deception and credibility https://twitter.com/...
  • @slpng_giants @slpng_giants on x
    Now that @facebook seems to be suspending disinfo networks fairly regularly now, it's worth noting that they were likely doing almost zero about this before 2016 when everyone finally noticed. Public pressure is the only way these platforms do anything. https://twitter.com/...
  • @benimmo Ben Nimmo on x
    Meanwhile, lovely report from @DFRLab's @jean_leroux on the Egyptian takedown: this time, Egyptian commercial firms targeting Turkey and Qatar, inter alia. Come for the analysis, stay for the puns. https://medium.com/...
  • @benimmo Ben Nimmo on x
    Final point: this operation didn't get much impact. Relatively few page views, and a handful of engagements at most on most of its posts. Effort doesn't always translate into effect. With info ops, it's always important not to overstate their effect.
  • @benimmo Ben Nimmo on x
    So, putting it together, we have an operation run by a marketing firm in India, pretending to be based in various countries, but its connecting theme was hostility to Saudi and the UAE (also, to a lesser extent, Iran). It praised Qatar, especially as an international host. https:…
  • @benimmo Ben Nimmo on x
    Facebook attributed this set to an Indian marketing firm, aRep Global. The open-source evidence pointed to India as the origin too. This was “True News Source”, allegedly based in Canada, but the FB page was managed from India and Nigeria. https://twitter.com/...
  • @benimmo Ben Nimmo on x
    5. The audiences varied hugely, from 60 (Iran set) to 6 million (Egypt set, though note that this will include followers of legitimate assets too, since FB de-platformed two marketing companies for it.) IO come in all shapes and sizes. Don't assume they're big.
  • @benimmo Ben Nimmo on x
    3. These were multi-platform operations, not just on Facebook and Instagram, but also Twitter, YouTube, Medium, Reddit, websites, blogs, and even LinkedIn. That's normal. Multi-platform info ops are the rule these days, not the exception. (And yes, @ManCity got mentions too.) htt…