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eMarketer: in the US, TikTok is expected to grow 21.9% YoY to 45.4M MAU in 2020, down from 97.5% growth in its breakout year of 2019

More than 20% of social users will use TikTok this year … After nearly doubling its US user base last year, growth for TikTok will slow in the coming years …

eMarketer

Discussion

  • @toprank @toprank on x
    TikTok to Surpass 50 Million Users in US by 2021. After a breakout 2019, TikTok's monthly user growth rate is expected to slow. https://www.emarketer.com/... by @eMarketer https://twitter.com/...
  • @mattnavarra Matt Navarra on x
    TikTok to Surpass 50 Million Users in US by 2021 More than 20% of social users will use TikTok this year Full report: https://www.emarketer.com/... https://twitter.com/...