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Chronicles

The story behind the story

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Amazon opens Amazon Go Grocery in Seattle, its first full sized grocery store without cashiers or checkout lines

Kurt Schlosser / GeekWire :

GeekWire Kurt Schlosser

Context & Ripple Effects

This is the payoff of a four-year scaling arc: Amazon first debuted its checkout-less format in 2016 as an 1,800-square-foot prototype open only to staff, then opened the small-format store to the public in early 2018. Amazon Go Grocery is the first attempt to run that camera-and-app tracking system across a full-size supermarket inventory rather than a convenience-store shelf set.

The move matters because grocery is where the economics of cashierless retail get tested — more SKUs, more produce that resists easy computer vision, and a labor line item large enough for automation to show up on the P&L.

First-order effects

  • Seattle shoppers get a full grocery run with no checkout lines or cashiers, making Amazon the first operator to prove the Just Walk Out model beyond small-format food retail.
  • Cashier and front-end roles at this store are eliminated by design, shifting Amazon's grocery labor spend toward stocking and floor operations.

Second-order effects

  • Rival grocers watching a working full-scale deployment face pressure to pilot comparable systems or justify why their checkout experience stays manual.
  • A validated full-size format gives Amazon a template to replicate across its physical retail footprint, turning one store into a repeatable build.

Third-order effects

The trend: Retail is converting checkout from a labor function into a sensor-and-software capability, with Amazon moving first from convenience-store pilots to full-format grocery.

Discussion

  • Vox Jason Del Rey on x
    Amazon is opening a supermarket with no cashiers. Is Whole Foods next?
  • @film_girl Christina Warren on x
    The new Amazon Go Grocery store is literally 282 feet from my apartment. I cannot wait to walk-in and walk-out with food. I'm also excited to have a grocery store a few hundred feet closer than QFC. https://www.geekwire.com/...
  • @rhinosoros Dwight Rhinosoros on x
    They're doing everything they can not to pay workers. https://www.cnbc.com/...
  • @voxdotcom @voxdotcom on x
    Jeff Bezos's supermarket concept store, Amazon Go, is arriving in Seattle. While you're picking out groceries, cameras, sensors, and computer vision will monitor your purchases and charge you without the help of a cashier: https://www.vox.com/...
  • @danpriceseattle Dan Price on x
    Today Amazon opens America's first cashierless grocery store, here in Seattle. Cashier is the No. 2 most common job in America. The next step is other stores buying Amazon's technology or copying it. The robot revolution isn't coming - it's already here https://www.vox.com/...
  • @hypervisible One Ring on x
    Amazon launches 10,000 square foot data capturing center. https://www.vox.com/...
  • @laurenthomas Lauren Thomas on x
    Amazon's grocery strategy is nothing short of complex...Today, it opens its first Amazon Go Grocery store, a cashierless space, about 10,400 sq ft in size, selling everything from local donuts to avocados to wine. 🍎🛒 I got a first look inside- https://www.cnbc.com/...
  • @pierslinney Piers Linney on x
    No point pretending that, despite the hurdles (that will be overcome), this is not the beginning of the end of millions of checkout jobs. Who wants to spend time at tills 🛒 https://twitter.com/...
  • @nbcnightlynews @nbcnightlynews on x
    Amazon is cracking further into the $800 billion U.S. grocery industry, keeping the likes of Walmart, Kroger, 7-Eleven and Instacart on their toes. https://www.nbcnews.com/...
  • @humanvsmachine @humanvsmachine on x
    “There's no plans to put this in a Whole Foods, for now,” Amazon Go's vice president Dilip Kumar told Recode “You would understand why that's an obvious question,” I told him. Kumar laughed. “You would understand why I can't comment on that” https://www.vox.com/...
  • @raju Raju Narisetti on x
    As Amazon opens a no-cashiers full size supermarket in Seattle: https://www.vox.com/... https://twitter.com/...
  • @delrey Jason Del Rey on x
    Amazon brings its cashierless, “just walk out” technology to supermarket shopping https://www.vox.com/...
  • @delrey Jason Del Rey on x
    Amazon is opening a new supermarket today... with no cashiers, lots of tech, and the big question of when the concept will make its way into Whole Foods. https://www.vox.com/...
  • @ranimolla Rani Molla on x
    Machines don't need whole paychecks... https://www.vox.com/...
  • @kantrowitz Alex Kantrowitz on x
    Go is a major strategic bet for Amazon. You can tell by the way Bezos speaks about it that he thinks it's a solution and is going to invest a ton in it over the coming years. https://www.wsj.com/...
  • @jowyang Jeremiah Owyang on x
    Employees in the background. Amazons latest large grocery store has no cashiers https://www.geekwire.com/...
  • @sallyshin Sally Shin on x
    Amazon is looking to sell its tech to other retailers either via fixed licensing fee or doing a rev share. Soon if the Go licensing goes into effect, will it just be more data point for Amazon to collect from its competitors? https://www.wsj.com/...
  • @kushkatakia Kush Katakia on x
    Amazon Go Grocery will open in Seattle on Tue. It uses an array of cameras, shelf sensors and software to allow shoppers to pick up items and walk out without stopping to pay or scan merchandise. A/c s are automatically charged through a smartphone app. https://www.wsj.com/...
  • @jensmithwsj Jennifer Smith on x
    http://amazon.com/ is rolling out its checkout-free ‘Go’ technology in a large grocery store and plans to license the cashierless system to other retailers https://www.wsj.com/...
  • @mdudas Mike Dudas on x
    Amazon's ambition is staggering. I've shopped at Amazon Go, and it's fantastic. In NYC where Trader Joe's lines literally wrap through every aisle at peak times and make the store unshoppable, this is revolutionary. https://www.wsj.com/...