Toy manufacturers are making merchandising deals with YouTube stars like Blippi and channels like Cocomelon as kids seek toys based on what they watch online
YouTube stars such as Stevin “Blippi” John draw retailers' interest as children seek products based on what they watch online
Top YouTube stars are becoming a bigger deal for the toy industry: - Education/entertainer “Blippi” expects to do $30 million in revenue from toys, apparel, books, etc. - The “Ryan's World” retail empire hit $200 million in sales in 2019. https://www.wsj.com/... via @WSJ
Children used to want toys based on their favorite movies and TV shows. Now kids are seeking out toys based on their favorite YouTube stars and channels. https://www.wsj.com/...
“Stars on YouTube are also proving capable of getting fans to go beyond watching videos and actually purchase items—or get their parents to do so.” Unboxing videos continue to be a huge opportunity for content + commerce. https://twitter.com/...