The Org, which is building a database of organizational charts of companies and claims to have 16K businesses profiled, raises $11M in seed and Series A rounds
Ingrid Lunden / TechCrunch : Tweets: @alexeheath and @coryweinberg Tweets: Alex Heath / @alexeheath : you can send all of Cory's seed capital checks to me for... bookkeeping purposes https://twitter.com/... Cory Weinberg / @coryweinberg : Uhhh...Founders Fund gives a $8.5M to a startup that just does company org charts, inspired by @theinformation's Airbnb org chart. https://techcrunch.com/... https://twitter.com/...
Context & Ripple Effects
The Org is betting that a company's structure — who reports to whom — is data worth owning at scale, claiming 16K businesses profiled on an $11M seed-plus-Series-A raise. The idea has a visible lineage: the tweets around the story note Founders Fund's check was inspired by The Information's viral Airbnb org chart, proof that a single well-sourced org chart can be a story in itself.
It also slots into a proven playbook for structured company data: Crunchbase raised $18M to push its funding database into enterprise business intelligence years earlier, and Reonomy built a $60M-round business aggregating commercial property intel into a database with six-figure customer counts. A year after this raise, ChartHop pulled a $35M Series B led by a16z for org charts plus staff analytics — confirming the category had real venture appetite.
First-order effects
- The Org gets runway to expand past 16K profiled businesses, competing directly with ChartHop, which pairs org charts with staff-data analytics and raised at a reported $300-$400M valuation a year later.
Second-order effects
- Enterprise data buyers — recruiters, sales teams, journalists — gain a second source for org-structure intelligence alongside incumbents like Crunchbase, pushing the category toward freshness and coverage depth as the differentiator.
Third-order effects
- If org charts become a maintained, sellable database, companies' internal structures turn into externally traded assets — raising questions about how firms control or monetize their own hierarchy data, much as property and funding data were commoditized before.
The trend: Company-structure data is being productized as standalone databases, wedged between business-information aggregators like Crunchbase and HR-analytics platforms like ChartHop.