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Sources: Instagram is considering increased funding of up to seven figures for multiple shows on IGTV, as it tests an ad product and a revenue-sharing program

Sahil Patel / Wall Street Journal :

Wall Street Journal Sahil Patel

Discussion

  • @thekenyeung Ken Yeung on x
    Instagram is talking to online video stars about providing more funds to produce shows for its long-form video hub IGTV. It's also prepping an ad product and revenue-sharing program. https://www.wsj.com/... via @WSJ
  • @sizpatel Sahil Patel on x
    News: Instagram is talking to video makers about giving them more money to make shows for IGTV. The company stresses that no formal funding program is in place. Also: Ads are coming! https://www.wsj.com/... via @WSJ