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The story behind the story

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Third-party sellers from China and other countries are flooding Amazon with thousands of new brands, overwhelming the USPTO as applications soar for trademarks

How Amazon is causing us to drown in trademarks.  —  Maybe it's cold, and you need some winter gloves. Tweets: @abhabhattarai , @annehelen , and @profcarroll Tweets: Abha Bhattarai / @abhabhattarai : “Almost half of top Amazon sellers — those selling more than $1 million in the U.S. — are in China.” https://www.nytimes.com/... Anne Helen Petersen / @annehelen : Loved this @jwherrman piece on the weird-ass brands all over Amazon and how they're fundamentally changing the idea of brands, and shopping, and product: https://www.nytimes.com/... @profcarroll : Doubtful that brands as we know them will survive Bezos in the long run. https://twitter.com/...

New York Times John Herrman

Discussion

  • @abhabhattarai Abha Bhattarai on x
    “Almost half of top Amazon sellers — those selling more than $1 million in the U.S. — are in China.” https://www.nytimes.com/...
  • @annehelen Anne Helen Petersen on x
    Loved this @jwherrman piece on the weird-ass brands all over Amazon and how they're fundamentally changing the idea of brands, and shopping, and product: https://www.nytimes.com/...
  • @profcarroll @profcarroll on x
    Doubtful that brands as we know them will survive Bezos in the long run. https://twitter.com/...