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Chronicles

The story behind the story

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Cloud data warehouse vendor Snowflake announces $479M round, led by Dragoneer with participation from Salesforce, at a $12.4B valuation, up from $3.9B in 2018

Jordan Novet / CNBC :

CNBC Jordan Novet

Context & Ripple Effects

Snowflake's valuation arc is the story here: from a Series E at a $1.5B pre-money valuation in January 2018, to the $450M Sequoia-led round at $3.5B that October, to $3.9B, and now $12.4B — more than tripling in under a year and a half. The $479M round, led by Dragoneer, pushes Snowflake's total raised well past the $923M it had accumulated through 2018.

Salesforce's participation is the strategic signal in the round: a major cloud application vendor taking a direct stake in the data warehouse layer its customers increasingly build on. Six months later, the private-market bet paid out publicly — Snowflake filed for IPO reporting first-half revenue of $242M, up from $104M a year earlier, then raised $3.4B in the largest software IPO ever at over $44B.

First-order effects

  • Snowflake banks $479M in primary capital at a $12.4B valuation, giving it runway to scale sales and engineering against cloud-native rivals while still private.
  • Dragoneer and Salesforce secure positions at a 3.2x markup over the October 2018 price — Sequoia's $3.5B entry is marked up more than threefold in roughly 16 months.

Second-order effects

  • Salesforce's stake ties its platform economics to warehouse adoption, aligning incentives with a vendor whose workloads consume the cloud compute its own customers run on.
  • A $12.4B private mark for a data warehouse vendor resets the pricing benchmark for the category, forcing competing infrastructure vendors to defend their own multiples in subsequent raises.

Third-order effects

  • The round is a stepping stone in a compressed path from mega-round to public markets: within seven months of this raise, Snowflake's IPO made it the largest software listing on record, validating late-stage cloud-infrastructure valuations as IPO precursors rather than endpoints.

The trend: Cloud data infrastructure companies are compressing the private-to-public timeline, with late-stage mega-rounds at steep markups functioning as on-ramps to record software IPOs.

Discussion

  • @vijayasankarv Vijay Vijayasankar on x
    Great software for sure - I know several happy users . No idea of revenue and profit (or lack there of) . Till S1 comes out , it's the same for me if it's 1.24B , 12.4B or 124B or any other random valuation . https://twitter.com/...
  • @knieriemen Greg Knieriemen on x
    This is a generally quiet but significant disruption. There's much more going on below the surface with Snowflake. https://twitter.com/...
  • @borisjabes Boris Jabes on x
    Amazing funding round from Snowflake. As a startup helping folks connect their data warehouse to apps like Salesforce, I can attest that they've built a great piece of technology here. https://www.cnbc.com/...
  • @jasonlk @jasonlk on x
    Holy cow https://twitter.com/...
  • @jasonlk @jasonlk on x
    I mean “Snowflake CEO Frank Slootman said the company generated well over $100 million in revenue in 2019” Solid multiple https://twitter.com/...