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Chronicles

The story behind the story

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Pornhub claims it has systems in place to flag harmful videos like Girls Do Porn but an investigation finds even light editing allows such videos to be uploaded

VICE : Tweets: @lisavaas , @thottonmather , and @carolineha_ Tweets: Lisa Vaas / @lisavaas : We Tried to Get Nonconsensual Porn Off Pornhub https://www.vice.com/... more great work from @vice Thotton Mather / @thottonmather : Love the reporting of “Wow so PornHub doesn't actually care about women/girls/anyone but profits??? SHOCKING” What more needs to happen for people to realize that sites like PornHub are incredibly exploitative? Shut it down already https://www.vice.com/... Caroline Haskins / @carolineha_ : “The burden of removal is on the targets of nonconsensual porn, and because of the way it spreads on sites like Pornhub, the takedown process is often exhausting, retraumatizing, and never-ending.” https://www.vice.com/...

VICE

Context & Ripple Effects

This VICE test lands mid-arc: a year earlier, the outlet documented the lawsuit by 22 women against Girls Do Porn, one of Pornhub's popular channels, alleging videos posted without proper consent. Now the same reporting team shows Pornhub's claimed flagging systems don't catch that content when it is lightly re-edited and re-uploaded.

The finding matters because it probes the gap between stated policy and enforced policy — a gap later quantified in court-filed internal documents showing 706,000 videos flagged in May 2020, many reportedly removed only after being reported 16 or more times.

First-order effects

  • Victims of nonconsensual uploads bear the removal burden themselves: Pornhub's automated flags miss lightly edited re-uploads, so targets must find and report the videos to get them taken down.
  • Pornhub's public claim that its systems catch harmful content like Girls Do Porn material is directly contradicted by the test, exposing the company to reputational and legal pressure while the underlying lawsuit continues.

Second-order effects

  • Advertisers, payment partners, and regulators reading this coverage get evidence that self-moderation underperforms, strengthening the case for external verification mandates — the same dynamic behind the UK age-check rules Pornhub says pushed traffic to non-compliant sites holding seven of the top 10 free-porn search results.
  • Non-consensual footage that survives takedowns doesn't disappear: related reporting shows such material persisting in machine-learning training sets feeding deepfake porn, extending the harm beyond the original host site.

Third-order effects

  • If platforms' own flagging systems demonstrably fail at scale, the industry drifts from voluntary moderation toward statutory obligations — age verification laws already blocking Pornhub access in 17 U.S. states are an early template, with liability shifting from user reports to regulator-enforced duties.
  • Persistent nonconsensual imagery across hosts and AI training corpora points toward governance frameworks built around provenance and likeness rights rather than per-site takedown requests.

The trend: Adult-platform moderation is moving from self-reported flagging systems toward externally mandated verification and liability rules, as investigations keep documenting the gap between what platforms claim to filter and what stays online.

Discussion

  • @lisavaas Lisa Vaas on x
    We Tried to Get Nonconsensual Porn Off Pornhub https://www.vice.com/... more great work from @vice
  • @thottonmather Thotton Mather on x
    Love the reporting of “Wow so PornHub doesn't actually care about women/girls/anyone but profits??? SHOCKING” What more needs to happen for people to realize that sites like PornHub are incredibly exploitative? Shut it down already https://www.vice.com/...
  • @carolineha_ Caroline Haskins on x
    “The burden of removal is on the targets of nonconsensual porn, and because of the way it spreads on sites like Pornhub, the takedown process is often exhausting, retraumatizing, and never-ending.” https://www.vice.com/...