Although Google disclosed many financial metrics for the first time in Q4, it removed cost-per-click, which has steadily declined, and the number of paid clicks
more ads in more places. Or rather, more ineffective ads in more places. This is an unsustainable business model.” https://www.zdnet.com/... Glenn Gabe / @glenngabe : Although Google disclosed YouTube and Cloud revenue for the first time in Q4, it removed cost-per-click, which has steadily declined, and the number of paid clicks. Check out the past 19 quarters: https://www.zdnet.com/... https://twitter.com/... Dare Obasanjo / @carnage4life : Google no longer reports cost per click or paid clicks. Metrics are a proxy for impact either to customers or the business. Over time a metric may no longer map to business success as your product evolves and matures. https://www.zdnet.com/...
Google has, for unknown reasons, stopped reporting two important metrics for YouTube: paid-click-growth and cost-per-click. One could imagine this being consistent with increased censorship, a take-down of TCO bot farms, and simple DS money laundering. https://www.zdnet.com/...
“To survive, Google must find ways of showing even more ads. This is the future with Google — more ads in more places. Or rather, more ineffective ads in more places. This is an unsustainable business model.” https://www.zdnet.com/...
Although Google disclosed YouTube and Cloud revenue for the first time in Q4, it removed cost-per-click, which has steadily declined, and the number of paid clicks. Check out the past 19 quarters: https://www.zdnet.com/... https://twitter.com/...
Google no longer reports cost per click or paid clicks. Metrics are a proxy for impact either to customers or the business. Over time a metric may no longer map to business success as your product evolves and matures. https://www.zdnet.com/...