Google says Chrome's ad blocker will expand to target disruptive video ads in August, including long pre-roll ads, mid-roll ads, and overlays ads on video
Last year, Google made Chrome's standards-backed ad blocker fully available around the world. The Better Ads Standards today announced a …
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Discussion
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@jbenton
Joshua Benton
on x
Unless I'm misreading this, Chrome will soon unilaterally block *all* midroll ads in videos less than 8 min long. Hey, I don't like 'em either! But Google — which makes $15 billion/yr selling video ads! — shouldn't be allowed to kill off its competitors https://blog.chromium.org/…
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@niemanlab
@niemanlab
on x
If your site's videos have ads that Google doesn't like (including mid-roll ads or long non-skippable pre-roll ads), Chrome will soon block it. https://blog.chromium.org/... https://twitter.com/...
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@suka_hiroaki
Andreas Proschofsky
on x
So Google has decided to clamp down on intrusive video ads like long pre-rolls without ability to skip and ANY form for mid-roll ads. Good for users, but I guess some media companies will be really, really pissed about this ;) https://blog.chromium.org/...
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@cnada
Marc Cote
on x
@Techmeme @technacity Funny how Google lives on ads and tries to stop others from doing it..
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@getadblock
AdBlock
on x
Google announced today that it will start implementing Better Ads Standards on some videos. ‘Some’ being key here, so... keep using your ad blocker. 😉 https://blog.chromium.org/...
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@jbenton
Joshua Benton
on x
“The Coalition has announced that website owners should stop showing these ads to their site visitors in the next four months.” That is the vaguely Orwellian way Google is saying it will block your video ads in Chrome if it finds them unpleasing. https://blog.chromium.org/...
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@brianjjackson
Brian Jackson
on x
Why is Google allowed to interfere with how other advertisers are able to operate? It competes with them and approaches like this make its own ads more valuable. https://twitter.com/...