Gaana, the most popular music streaming service in India, has 152M monthly users, over half of Spotify's global user base and double Apple Music's global count
Gaana, which means ‘song’ in Hindi, has used its large library of local music and low prices to beat the competition
It has a library of more than 45 million songs, mostly from India and in more than 20 regional languages, including auto-tuned Punjabi-language pop ballads, Hindi hip-hop and devotional tunes for the Hindu monkey god, Hanuman. https://www.wsj.com/... https://twitter.com/...
“Noida, India-based Gaana..has used a hyperlocal approach and cut-rate pricing to beat the competition and attract 152 million monthly users. That is more than half of Spotify's global user base, double Apple Music's global count and far more than YouTube Music https://twitter.co…
Indians spend an average of 21.5 hours a week listening to music, some 20% higher than the global average, according to consulting firm Deloitte. https://www.wsj.com/...
.@gaana is a homegrown Indian product by @TimesInternet that leads against local and global players, and continues to grow rapidly. @prashan_agarwal and team focused on building the best product for all of India. Thanks @newley @WSJ for sharing our story. https://www.wsj.com/...
.@gaana continues to shine in the face of major global competition (@Spotify @AppleMusic) entering India music streaming market! ... 152M MAUs 🚀 story by @newley w/ @prashan_agarwal @satyan @gsinha @TimesInternet https://www.wsj.com/...