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Chronicles

The story behind the story

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Behind the revival of Dubsmash, an app that lets users post lip sync and dance videos that now has 27% of the US short-form video market share by installs

The loud app that quietly hit 1 billion monthly views  —  Lip-syncing app Dubsmash was on the brink of death. Tweets: @dennishegstad , @sacca , and @joshconstine Tweets: Dennis Hegstad / @dennishegstad : When people hype up tiktok, I mean musically, I mean... I always remember Dubsmash first. They set the trend, musically just copied them and executed better. Better product name & raised more cash. https://twitter.com/... Chris Sacca / @sacca : Blown away by the persistence of the @dubsmash team. Legends in the making. https://twitter.com/... Josh Constine / @joshconstine : My feature story reveals how Dubsmash almost failed, fired everyone, rebuilt, raised a secret $6.75M, and climbed to 27% of the US short form video market vs TikTok's 59% https://techcrunch.com/...

TechCrunch Josh Constine

Discussion

  • @dennishegstad Dennis Hegstad on x
    When people hype up tiktok, I mean musically, I mean... I always remember Dubsmash first. They set the trend, musically just copied them and executed better. Better product name & raised more cash. https://twitter.com/...
  • @sacca Chris Sacca on x
    Blown away by the persistence of the @dubsmash team. Legends in the making. https://twitter.com/...
  • @joshconstine Josh Constine on x
    My feature story reveals how Dubsmash almost failed, fired everyone, rebuilt, raised a secret $6.75M, and climbed to 27% of the US short form video market vs TikTok's 59% https://techcrunch.com/...