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Chronicles

The story behind the story

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Survey of 12,043 US adults: 59% distrust Facebook for political and election news, including 62% of Republicans and 59% of Democrats, while 48% distrust Twitter

Danielle Abril / Fortune :

Fortune Danielle Abril

Context & Ripple Effects

This Fortune-reported survey extends a multi-year erosion of trust that earlier polls charted piecemeal: a Reuters/Ipsos poll found only 41% of Americans trusted Facebook to obey privacy laws back in 2018, and a Harris poll that November put trust with personal information at just 22%. What is new here is the scope — 12,043 respondents — and the unanimity across party lines, with Republicans (62%) and Democrats (59%) distrusting Facebook for political and election news at nearly identical rates.

The finding lands weeks before a Pew survey showed 74% of Americans with little or no confidence in tech companies preventing platform misuse ahead of the 2020 election, and it foreshadows the broader collapse measured a year later, when 72% of US internet users told surveyors they distrust Facebook outright. Distrust has stopped being a partisan talking point and become a shared baseline.

First-order effects

  • Facebook enters the 2020 election cycle with its political and election news credibility contested by majorities of both parties, weakening its claim to be neutral infrastructure for campaign communication.
  • Twitter faces the same dynamic at slightly lower intensity — 48% distrust — meaning both platforms' election-related products are judged untrustworthy by roughly half the country before voting begins.

Second-order effects

  • With no partisan constituency defending either platform, lawmakers from both parties have less friction advancing measures like the Clarity Act provisions under negotiation, turning a PR problem into a legislative one.
  • Advertisers and campaigns buying political reach on these platforms face a credibility discount: impressions delivered next to content users already distrust are worth less, pressuring the ad products both companies depend on.

Third-order effects

  • If the pattern holds, platforms respond structurally rather than editorially — Facebook was already planning to test a video-first immersive player replacing the News Feed, a design shift that de-emphasizes the news and political content users say they distrust.
  • Persistent cross-party distrust normalizes treating social platforms as regulated media companies rather than neutral conduits, making election-content rules a standing fixture of US tech policy rather than a crisis response.

The trend: Public trust in social platforms as political news sources is collapsing on a bipartisan basis, converting an episodic scandal problem into a permanent regulatory and product-design constraint.

Discussion

  • @richardjnieva Richard Nieva on x
    I spent last week traveling through Iowa, talking to locals ahead of the state caucuses. I interviewed almost 30 people on the ground, and almost all of them said Facebook was the most untrustworthy of all social platforms. https://www.cnet.com/...
  • @fortunemagazine @fortunemagazine on x
    Facebook and Twitter are least trusted in social media for political news, a Pew survey has found. https://fortune.com/...
  • @darakerr Dara Kerr on x
    If you read anything today, read this story. It's an insightful, colorful account about Facebook, disinformation and the upcoming Iowa caucuses https://twitter.com/...
  • @facttank @facttank on x
    Both Democrats and Republicans (including independents who lean toward either party) - in an unusual display of bipartisan convergence - register far more distrust than trust of social media sites as sources for political and election news. https://www.journalism.org/... https://…
  • @larrysabato Larry Sabato on x
    An oasis of bipartisanship: Republicans and Democrats distrust social media sites (including Twitter) for political and election news | Pew Research Center https://www.journalism.org/...
  • @conradhackett Conrad Hackett on x
    Americans don't trust social media as a source of political and election news Distrust Facebook 59% Twitter 48% Instagram 42% YouTube 36% Reddit 24% LinkedIn 18% https://www.journalism.org/... https://twitter.com/...