Google says it will phase out support for third-party cookies in Chrome within two years
just not anytime soon Tweets: Justin Schuh / @justinschuh : We shared an update today on our plans to phase out 3P tracking from the Web over the next two years. https://blog.chromium.org/... Mengxi Lu / @mengxilu : So Google officially announced that they will drop third-party cookies by 2020. It was estimated that it would reduce publisher ad revenue by 52%. Chrome will become the single source of truth for ads measurement and targeting. https://blog.chromium.org/... Marko Saric / @markosaric : Google plans to block third-party cookies in Chrome within two years. “By default, a website will not be able to ID you or track you across multiple visits”. This is big news but gives a long time for all the tracking companies to perfect other methods. https://www.cnet.com/... Dan Grover / @dangrover : This will pan out the same way any kind of prohibition does. Big advertisers already shifting to 1st party pixel/sending conversion+ ID data server side instead of client side. Smaller, less-sophisticated advertisers will pay tax to middleware companies. https://www.cnet.com/... David Rothschild / @davmicrot : Google & Facebook are making walled-gardens, leveraging very legit concerns about privacy, to restrict ad personalization to utilizing: their data, their targeting, their deployment, their interpretation of return-on-investment https://blog.chromium.org/... @wsj : Google plans to restrict the use of third-party cookies in its Chrome internet browser, a privacy move that some argue will make its own ad business even stronger https://www.wsj.com/... Marc Cenedella / @cenedella : This could the anti-trust case Google loses. Using control of distribution to restrict competition in its main business. https://techcrunch.com/... Chris Messina / @chrismessina : RIP third party cookies Time to rewrite #GDPR? #privacy https://blog.chromium.org/... Josh Hawley / @hawleymo : .@Google announces it's going to limit ability of other companies to track you around the internet. That sounds promising. But will it really protect our privacy - or just expand @Google's power? https://www.nbcnews.com/... @davidshor : There are really steep trade-offs between privacy and concentrating market power with Google and Facebook that aren't super apparent unless you have a good understanding of the advertising market https://twitter.com/... Jason Kint / @jason_kint : Says the largest third party tracker on the web. https://twitter.com/... https://twitter.com/... Sam Lessin / @lessin : This is amazing! Take note: If you want privacy you have to accept crushing centralization and control... or you can have freedom and less privacy. And choose wisely, because you are choosing for your grandchildren! https://twitter.com/... @pinboard : This would be a huge win for the web if the browser weren't owned by a duopoly advertiser, whose power this change further entrenches. Splitting Chrome and Android off from Google would benefit everyone except Google. https://twitter.com/... Steven Englehardt / @s_englehardt : Chrome plans to deprecate third-party cookies over a two year period. They will start by blocking those that don't have SameSite=None set (i.e., those that aren't explicitly marked as “third-party"). https://blog.chromium.org/... @chromiumdev : 📣 Read more on our journey towards building a more private web with Chrome's plan to drop support for third-party cookies in 2 years 🍪🔜👋 https://blog.chromium.org/... @hatr : Google plans „to phase out support for third-party cookies in Chrome ... within two years." 👀 https://blog.chromium.org/... Alex Stamos / @alexstamos : Non-cynical take: This is a huge privacy win! Cynical take: Google is weaponizing the anti-tech coalition's confusion on privacy/competition trade-offs to lock in their 1st party ad oligopoly (alongside Facebook). It's probably both. https://twitter.com/... Sarah Sluis / @sarahsluis : That's all folks! Google Chrome is dropping the third-party cookie. Reply to me with reactions! https://adexchanger.com/... Ouriel Ohayon / @ourielohayon : this is kind of nuclear https://techcrunch.com/... @davegehring : This is going to be tough on publishers if they don't engage in this conversation soon. Chromium Blog:Building a more private web: A path towards making third party cookies obsolete https://blog.chromium.org/... via @ChromiumDev Justin Schuh / @justinschuh : Just to be very clear on this point: This is not about blocking a subset of 3P cookies via lists and/or heuristics. This announcement is that we are going to remove 3P cookies and related tracking mechanisms entirely. https://twitter.com/... See also Mediagazer
So Google officially announced that they will drop third-party cookies by 2020. It was estimated that it would reduce publisher ad revenue by 52%. Chrome will become the single source of truth for ads measurement and targeting. https://blog.chromium.org/...
Google plans to block third-party cookies in Chrome within two years. “By default, a website will not be able to ID you or track you across multiple visits”. This is big news but gives a long time for all the tracking companies to perfect other methods. https://www.cnet.com/...
This will pan out the same way any kind of prohibition does. Big advertisers already shifting to 1st party pixel/sending conversion+ ID data server side instead of client side. Smaller, less-sophisticated advertisers will pay tax to middleware companies. https://www.cnet.com/...
Google & Facebook are making walled-gardens, leveraging very legit concerns about privacy, to restrict ad personalization to utilizing: their data, their targeting, their deployment, their interpretation of return-on-investment https://blog.chromium.org/...
Google plans to restrict the use of third-party cookies in its Chrome internet browser, a privacy move that some argue will make its own ad business even stronger https://www.wsj.com/...
.@Google announces it's going to limit ability of other companies to track you around the internet. That sounds promising. But will it really protect our privacy - or just expand @Google's power? https://www.nbcnews.com/...
There are really steep trade-offs between privacy and concentrating market power with Google and Facebook that aren't super apparent unless you have a good understanding of the advertising market https://twitter.com/...
This is amazing! Take note: If you want privacy you have to accept crushing centralization and control... or you can have freedom and less privacy. And choose wisely, because you are choosing for your grandchildren! https://twitter.com/...
This would be a huge win for the web if the browser weren't owned by a duopoly advertiser, whose power this change further entrenches. Splitting Chrome and Android off from Google would benefit everyone except Google. https://twitter.com/...
Chrome plans to deprecate third-party cookies over a two year period. They will start by blocking those that don't have SameSite=None set (i.e., those that aren't explicitly marked as “third-party"). https://blog.chromium.org/...
📣 Read more on our journey towards building a more private web with Chrome's plan to drop support for third-party cookies in 2 years 🍪🔜👋 https://blog.chromium.org/...
Non-cynical take: This is a huge privacy win! Cynical take: Google is weaponizing the anti-tech coalition's confusion on privacy/competition trade-offs to lock in their 1st party ad oligopoly (alongside Facebook). It's probably both. https://twitter.com/...
This is going to be tough on publishers if they don't engage in this conversation soon. Chromium Blog:Building a more private web: A path towards making third party cookies obsolete https://blog.chromium.org/... via @ChromiumDev
Just to be very clear on this point: This is not about blocking a subset of 3P cookies via lists and/or heuristics. This announcement is that we are going to remove 3P cookies and related tracking mechanisms entirely. https://twitter.com/...