Discussion

• @kentbye Kent Bye VoicesOfVR on x

  Magic Leap has had a hard time cultivating a developer ecosystem & broader market for their device. @theinformation is reporting that they only sold 6000 units in the first 6 months. Good thread below with some highlights including an unofficial response from the Magic Leap CMO. …

• @richardpbacon Richard Bacon on x

  AR and VR. I believed they'd change the world. And the only thing they've actually changed is the employment status of people who work for them. No one, (almost) literally no one cares about AR and VR. https://twitter.com/...

• @kylealden Kyle Pflug on x

  Remember everyone insisting that Magic Leap was going to pants HoloLens any minute now? https://twitter.com/...

• @nickwingfield Nick Wingfield on x

  If you want to read the story that prompted a Magic Leap executive to call @alexeheath an “asshole,” please subscribe to @theinformation [story updated with details from an internal Magic Leap meeting this week] Related: @alexeheath is not an asshole. https://www.theinformation.c…

• @bgurley Bill Gurley on x

  But this desire didn't result in more due diligence, it actually resulted in less. They probably felt like they would miss out if they asked too many questions, or they simply assumed that the other reputable players around the table already did the work. “Proxy DD”.

• @bgurley Bill Gurley on x

  There are some super interesting lessons here. My favorite is a combination of FOMO & what I call “proxy due diligence.” Many famous people, companies, and investment banks were all promoted this opportunity, & a surprisingly large number of them jumped at the opportunity. https:…

• @bdsams Brad Sams on x

  There was a time Microsoft was worried that magic leap was going to have a huge launch and steal the AR show, but it's a reality that has yet to if ever, arrive from magic leap. https://twitter.com/...

• @harrymccracken Harry McCracken on x

  Maybe even the name “Magic Leap” set expectations too high. “Long Hard Slog” would have been more appropriate. https://www.theverge.com/...

• @docolumide @docolumide on x

  What happens when your funding thesis shoots far ahead of the value hypothesis of your startup... https://twitter.com/...

• @hmltn Ian Hamilton on x

  With each passing headline Luckey's blog post where he called it “Tragic Heap” seems to fit better and better. https://palmerluckey.com/... https://twitter.com/...

• @profjeffjarviss @profjeffjarviss on x

  Perhaps the real Magic Leap was the Prezis they made along the way https://twitter.com/...

• @nramasarma Nathan Ramasarma on x

  🤣I'm tempted to talk to some big name #VCs who thought this pie in the sky was real and that they had seen it so I should shut up! The fact is that everyone is winging it, which is fine as long as you don't claim you know it all to sound smart. Then, you're just a scammer. https:…

• @williampietri William Pietri on x

  I count at least 5 waves of 3D hype going back to the 1850s. Each time people think it's going to be revolutionary. Each time it turns out nobody gives a shit. https://twitter.com/...

• @palmerluckey Palmer Luckey on x

  “Screens around the room displayed sales figures for the device, but the numbers represented the quantity Magic Leap hoped to sell, which was higher than actual sales, said two people with direct knowledge of the matter.” Now THAT is “augmented reality”! https://www.theinformatio…

• @rabble @rabble on x

  Magic Leap sells 6000 units in its first six months, instead of the internal original goal of 500,000. This is part of why you should release early and often instead of spending $2.6 billion and waiting nearly a decade to test the market. https://www.theinformation.com/ ...

• @mhbergen Mark Bergen on x

  “fear of missing Oculus” https://www.vox.com/... https://twitter.com/...

• @bgurley Bill Gurley on x

  Even though the “ask” was way above average, these “executives” approached the situation with blind optimism rather than normal investor skepticism (many have viewed this as a promote all along). & the fact that other high profile names were involved made them want it more.

• @robaeprice Rob Price on x

  leaks about company executives decrying leaks are my favourite kind of journalism inside-baseball https://www.theinformation.com/ ... https://twitter.com/...

• @joshconstine Josh Constine on x

  Magic Leap's Sundance Film Fest experiences were laughably bad. Its headstart in AR is running out. This could get ugly. Strong reporting by @alexeheath https://www.theinformation.com/ ...

• @rezendi Jon Evans on x

  A billion dollars here, a billion dollars there, pretty soon you're burning through real VC money with not a whole lot to show for it https://twitter.com/...

• @jetscott Scott Stein on x

  Never fully admitted it was for developers, never was designed for enterprise https://twitter.com/...

• @wintonark Brett Winton on x

  Brutal That they scaled in-house manufacturing to accommodate a million units of demand... ...and then sold https://twitter.com/...

• @scobleizer Robert Scoble on x

  This article, while pretty negative toward @rabovitz missed an opportunity to underscore just how big a deal yesterday's announcements by @Qualcomm were. That means @magicleap will see a bunch of low-margins competition in the market soon which makes its path even more difficult.…

• @counternotions Kontra on x

  $6 billion valuation / 6,000 units sold = Each Magic Leap headset is worth $1,000,000. (New math in venture or 2G iPhone?) https://twitter.com/...

• @awwstn Austin Petersmith on x

  👀 Magic Leap has sold 6,000 headsets and is burning $40,000,000/month. https://twitter.com/...

• @russellholly Russell Holly on x

  The folks who were mad at me for never really bothering with Magic Leap, it seems the rest of the industry is catching up to how not ready this thing was. https://twitter.com/...

• @yoda Drew Olanoff on x

  6k, 100k. close, right? https://twitter.com/...

• @retailprophet Doug Stephens on x

  Every coal mine (even a virtual one) has its canaries. That said, I maintain the belief that some form of VR,AR, or MR will become a mainstream aspect of how we relate and shop online. https://twitter.com/...

• @mattrosoff Matt Rosoff on x

  Good reporting. Not surprising. AR is a solution in search of a market. https://twitter.com/...

• @stevekovach Steve Kovach on x

  Pichai stepping down is significant. https://twitter.com/...

• @alex @alex on x

  burning $40M+/month is honestly impressive https://twitter.com/...

• @amir Amir Efrati on x

  New: 👓AR headset👓 maker Magic Leap, valued at $6.4B, sold 6k units in six months; plan was to sell 100k/yr. Been 🔥🔥 tens of millions of 💵/month & recently laid off staff & Google CEO Sundar Pichai is off the board. https://www.theinformation.com/ ... in-depth by @alexeheath