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Chronicles

The story behind the story

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Twitter acknowledges that its new guidance on political and cause-based ads is essentially a rough policy outline with lots of details still to be worked out

Twitter CEO Jack Dorsey at an Entrepreneurial Refugee Network event in the UK.  Matt Crossick/PA Images via Getty Images

Vox Emily Stewart

Discussion

  • @vijaya Vijaya Gadde on x
    Today, we're sharing the full details of Twitter's new political ads policy. I encourage you to read through it for the full detail, but I wanted to share some of the thinking that went into its creation. This new policy goes into effect on 11/22. https://business.twitter.com/ ..…
  • @futuretensenow Future Tense on x
    “Any restriction of political advertising will stumble on the same fundamental question: What counts as ‘political’? The solution, I think, requires a much grander intervention,” writes @TarletonG https://slate.com/...
  • @karenkornbluh Karen Kornbluh on x
    ⁦@Twitter deserves kudos for listening and trying to get to a good solution - not just a good talking point. ⁩ What Ads Are Political? Twitter Struggles With a Definition - The New York Times https://www.nytimes.com/...
  • @nytopinion @nytopinion on x
    Twitter's ban on political advertising is an overreaction on one side, but social platforms shouldn't just ignore potential abuses of their advertising technologies, say @kreissdaniel and @MattPerault https://www.nytimes.com/...
  • @tarletong Tarleton Gillespie on x
    Recent policy decisions from Twitter and Facebook re: political advertising are an opportunity to think hard about the part advertising plays in our concerns about platforms, amplification, and money. Been thinking about this point for a while; Happy to hear your thoughts. https:…
  • @vijaya Vijaya Gadde on x
    Digital advertising is incredibly effective. We must address the risk that brings when it comes to driving political outcomes. With that in mind, three beliefs guided the development of a policy that we think is the right one for Twitter and how our service is used:
  • @cnnbusiness @cnnbusiness on x
    Twitter's efforts highlight the challenge social media companies face as their platforms become increasingly influential in political discourse. https://www.cnn.com/...
  • @delbius Del Harvey on x
    As promised, more info on our new political ads policy, which goes live November 22nd! Our political content policy: https://business.twitter.com/ ... Our cause-based advertising policy: https://business.twitter.com/ ... @vijaya's thread for some additional insight re: our thinki…
  • @twittersafety @twittersafety on x
    Today, we're sharing our updated political advertising policy. There's more detail, including a FAQ, linked in the policy page, so we encourage you to read the details here: https://business.twitter.com/ ... https://twitter.com/...
  • @hadas_gold Hadas Gold on x
    Twitter will run some political ads, just not from politicians. Other groups and qualifying news organizations will be allowed to advertise on political issues. https://edition.cnn.com/...
  • @b_fung Brian Fung on x
    Twitter is rolling out new details on its political ad ban. Politicians, candidates and (c)(4)s are out. But issue ads seem mostly still in, so long as they're not aimed at driving “political, judicial, legislative, or regulatory outcomes.” https://www.cnn.com/... via @donie
  • @donie Donie O'Sullivan on x
    NEW: Twitter says it'll allow some ads on political issues — just not from politicians. Seems like a well-intentioned approach but could open a can of worms for the company — their execs acknowledge it's not going to be easy. http://www.cnn.com/...
  • @mcclure111 Mcc on x
    I disagree with Twitter's new rules on political ads. But wowwww that's a bad incentive if politicians who happen to be incumbents can get around the political ad rule by running ads for themselves from the official government Twitter account & not *labeling* it as a political ad
  • @willoremus Will Oremus on x
    Twitter has finally explained its ban on political ads. I wrote about how it will work—and why it might not. https://onezero.medium.com/...
  • @cnbcnow @cnbcnow on x
    NEW: Twitter outlines ad policy that will ban the promotion of political content and ads from figures like candidates, parties & govt. officials. “Cause-based” ads will also be restricted in terms of targeting and require a certification process to run. http://cnbc.com/...
  • @vijaya Vijaya Gadde on x
    1. Political message reach should be earned, not bought. 2. Advertising should not be used to drive political, judicial, legislative, or regulatory outcomes; however, cause-based advertising can facilitate public conversation around important topics.
  • @vijaya Vijaya Gadde on x
    We'll no longer allow political ads, including ads focused on influencing votes for candidates, parties, ballot issues, or elections. We also won't allow advertising from candidates, parties, or affiliated groups such as political action committees (PACs).
  • @vijaya Vijaya Gadde on x
    3. Advertising that uses micro-targeting presents entirely new challenges to civic discourse that are not yet fully understood.
  • @vijaya Vijaya Gadde on x
    We'll allow not-for-profits and for-profits to use cause-based ads. We've added restrictions, including no micro-targeting, to ensure they aren't used to circumvent our political ads policy. Political orgs, candidates, and politicians will not be allowed to use cause-based ads.
  • @rmac18 Ryan Mac on x
    Twitter just clarified its political ad policy. Not allowed: -ads about candidates, ballot initiatives, laws -ads from PACs Allowed: -Cause-based ads (climate change, fracking) w/ some restrictions -Ads from news outlets highlighting political coverage http://buzzfeednews.com/...