Sources: Apple signed on 200,000 subscribers to Apple News+ in its first 48 hours in March but has since struggled to add customers
if Apple can't throw traffic and get them subscribers, you think individual pubs will be able to switch to paid models. Too much free stuff out there!!! https://twitter.com/... Jason Snell / @jsnell : Who could have predicted? Oh, right, it was everybody. https://twitter.com/... @joesteel : When all of Apple's services get bundled together Apple News+ is going to be the landline they force you to have even though you'd never use it. https://twitter.com/... Andrew Wallenstein / @awallenstein : Which makes me wonder: is it possible Disney+ could see its own subscription cadence trend similarly, i.e. a surge followed by a trickle? https://twitter.com/... M.G. Siegler / @mgsiegler : Apple probably should have pulled the Facebook move first and paid the content producers to get the content in the app to offer a great, free reading experience for their customers bundled into iOS. https://twitter.com/... Casey Newton / @caseynewton : Thanks to everyone who saw Apple News+ for what it was and just subscribed to good newspapers and magazines instead https://twitter.com/... Scott Stein / @jetscott : Hey, it's what should have happened this year https://twitter.com/... Michael Sayman / @michaelsayman : Let the re-bundling begin! https://twitter.com/... Joshua Benton / @jbenton : This seems wrong/unclear to me. Selling Apple News+ in a bundle with Music or TV+ would make publishers less *per subscriber*, yes. But the whole point is that the number of subscribers would go up. There are a LOT more Apple Music subs than News+ subs. https://www.bloomberg.com/... https://twitter.com/... Steve Kovach / @stevekovach : Apple Prime taking shape. https://twitter.com/... Mark Gurman / @markgurman : The first evidence that Apple is serious about bundles: its contracts with publishers for Apple News+ have a provision that allows Apple to bundle News+ with other services. Publishers in that case would get less $. https://www.bloomberg.com/... Matt Rosoff / @mattrosoff : They have to get the pricing/value right. My main impression of Apple subscriptions today is something that you don't really know why you're paying for it but you're afraid something might break if you stop—extra storage, cloud music sync, etc. Not a positive feeling. https://twitter.com/... See also Mediagazer
Apple signed on 200,000 subscribers to Apple News+ in its first 48 hours in March, but the figure hasn't increased materially from its first couple days, sources tell CNBC https://www.cnbc.com/...
Apple's services revenue is approaching $4b/month, comprised largely of platform fees on media subscriptions and that number will explode in the coming years. Get ready for more tensions between media companies and Apple... https://www.bloomberg.com/...
“Apple signed on 200,000 subscribers to Apple News+ in its first 48 hours in March, but has been stuck in neutral since that time, according to people familiar with the matter.” How long before @dagensnyheter has more digital subscribers than Apple News+? https://www.cnbc.com/...
Apple's been trying to kill online advertising with its cookie blocking policies (Intelligent Tracking Prevention) and now finds that users don't want to pay for news subscriptions. Advertising exists because many people only willing to pay with attention https://www.bloomberg.co…
Microsoft 365 shifting to subscriptions has created recurring revenue bundles and is a huge success that crushed Netscape and maybe Slack. Apple's doing the exact same thing, but will we really give in to their ecosystem and leave solo apps like Spotify? https://www.bloomberg.com…
Why is anyone surprised. Most publications think their stuff is too valuable. I guess customers don't think so — if Apple can't throw traffic and get them subscribers, you think individual pubs will be able to switch to paid models. Too much free stuff out there!!! https://twitte…
When all of Apple's services get bundled together Apple News+ is going to be the landline they force you to have even though you'd never use it. https://twitter.com/...
Which makes me wonder: is it possible Disney+ could see its own subscription cadence trend similarly, i.e. a surge followed by a trickle? https://twitter.com/...
Apple probably should have pulled the Facebook move first and paid the content producers to get the content in the app to offer a great, free reading experience for their customers bundled into iOS. https://twitter.com/...
This seems wrong/unclear to me. Selling Apple News+ in a bundle with Music or TV+ would make publishers less *per subscriber*, yes. But the whole point is that the number of subscribers would go up. There are a LOT more Apple Music subs than News+ subs. https://www.bloomberg.com/…
The first evidence that Apple is serious about bundles: its contracts with publishers for Apple News+ have a provision that allows Apple to bundle News+ with other services. Publishers in that case would get less $. https://www.bloomberg.com/...
They have to get the pricing/value right. My main impression of Apple subscriptions today is something that you don't really know why you're paying for it but you're afraid something might break if you stop—extra storage, cloud music sync, etc. Not a positive feeling. https://twi…