As the US investigates Google for possible abuse of power as the biggest digital ad broker, a detailed look at how Google built the world's dominant ad machine
The U.S. is investigating whether the tech giant has abused its power, including as the biggest broker of digital ad sales across the web
“The ad-tech industry is like a cemetery.” How Google Edged Out Rivals and Built the World's Dominant Ad Machine: A Visual Guide https://www.wsj.com/...
WSJ absolutely crushed it with this report showing Google's problematic control over the advertising supply chain. Visuals in print on A6. This is precisely why @dcnorg filed with @vestager when Google abused GDPR roll-out. ht @keachhagey @patiencehaggin https://www.wsj.com/... h…
Such a useful article and visualisations for anyone ever writing about/wanting to understand ad tech and Google's dominance of the industry https://twitter.com/...
When regulators blessed Google's purchase of DoubleClick in 2008, they warned they'd step in if Google tied its ad products together in anticompetitive ways. Publishing and ad execs now say Google is doing just that. Here's how: https://www.wsj.com/...
Great article with handy step-by-step illustrations of how @Google's ad machine works, showing why it is so hard to compete with - and why publishers still use it, even while it kills them. As per [Thread], “crack” seems like a fitting analogy. https://twitter.com/...
very good interactive explainer here from @wsj on Google and how its giant ad machine works - important read for anyone interested in journalism and the power of Google https://www.wsj.com/...