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Google hires Sanjay Gupta, a former Disney and Star executive, as the manager and vice president of sales and operations for its India business

Google said on Friday it has appointed Sanjay Gupta, a former top executive with Disney India and Star, as the manager and vice president of sales and operations for its India business.

TechCrunch Manish Singh

Context & Ripple Effects

Google has spent most of a year reshuffling senior leadership: Rajan Anandan's April departure to Sequoia Capital India left the Southeast Asia and India operations without their vice president, while advertising chief Sridhar Ramaswamy also exited to venture capital. Today's appointment of Sanjay Gupta — a top executive at Disney India and Star — fills the India sales-and-operations seat with someone from inside the country's media establishment rather than from Google's own ranks.

The hire follows a recognizable template: last year Google brought in Geisinger CEO David Feinberg to lead health initiatives, again reaching outside tech for a domain insider. For India, where Google's business spans advertising, payments, and partnerships with local content players, a Star/Disney veteran brings direct relationships with the broadcasters and producers who control much of the market's attention.

First-order effects

  • Sanjay Gupta immediately takes over the India and Southeast Asia sales-and-operations mandate vacated when Rajan Anandan left for Sequoia, giving Google's India business a single accountable VP after months under interim arrangements.
  • Disney India and Star lose a senior operator with deep knowledge of their distribution and advertiser relationships — knowledge now sitting on the other side of the table in Google's partnership negotiations.

Second-order effects

  • Sequoia Capital India's recruitment of Anandan, paired with Greylock's earlier capture of Ramaswamy, reinforces a talent pipeline in which Big Tech's regional and product chiefs become VCs — sharpening competition between Google and well-funded startups for the same Indian operators.
  • Rivals building India businesses will face a Google negotiator who knows the media side's economics firsthand, raising the bar for content and distribution deals across the ecosystem.

Third-order effects

  • If the Feinberg and Gupta hires mark a durable pattern, Google's structure is shifting toward domain-expert general managers for strategic markets and verticals — a hedge against one-size-fits-all global management as India grows into a first-tier market.
  • The steady circulation of executives between Silicon Valley platforms, Indian media conglomerates, and venture capital points toward a more integrated India-US talent market, where career paths span all three rather than staying within one industry.

The trend: US technology giants are increasingly staffing their India operations with executives drawn from the country's own media and consumer sectors, treating local market fluency as a competitive asset.

Discussion

  • @vsengupta Vivek Sengupta on x
    This is big. For ten years, Sanjay was staff officer to STAR India commander-in-chief Uday Shankar. Besides being Chairman of STAR and Disney India, Uday now also runs Asia Pacific for Walt Disney Company. https://twitter.com/...
  • @tech2eets @tech2eets on x
    After the departure of Rajan Anandan in April, @GoogleIndia has now appointed former @DisneyIndia MD Sanjay Gupta as Google India country head and VP, sales and operations. https://www.firstpost.com/...