Discussion

• @kurtwagner8 Kurt Wagner on x

  Facebook created a new logo to better distinguish Facebook Inc. from Facebook the social network. It's going to put that logo inside Instagram and WhatsApp so more people know that FB owns them. This makes people like FB more, CMO says https://www.bloomberg.com/... https://twitte…

• @kurtwagner8 Kurt Wagner on x

  Also: FB apparently considered changing the company name because a re-brand from Facebook to Facebook is still... confusing. But changing the name would have looked like FB was trying to run away from all the problems associated with that name, so they decided against it https://…

• @mattnavarra Matt Navarra on x

  Here's where you'll see Facebook's new corporate logo show up... https://newsroom.fb.com/... https://twitter.com/...

• @alexeheath Alex Heath on x

  Facebook is changing its corporate logo and “further distinguishing the Facebook company from the Facebook app, which will keep its own branding” Aka the FB blue app is no longer the face of the company https://www.facebook.com/... https://twitter.com/...

• @mgsiegler M.G. Siegler on x

  Especially if you believe this is a long-term company that goes far beyond the Facebook app. And their acquisitions make a good case for that! That these current troubles are just a blip. They would have gotten shit on today for the move, but it would have been forgotten in time.

• @joshconstine Josh Constine on x

  The problem is forcing “from Facebook” on Insta & WhatsApp could signal waning autonomy and scare away talent https://techcrunch.com/... https://twitter.com/...

• @mgsiegler M.G. Siegler on x

  Aha! The reason! They didn't want to do it from a position of weakness. Which is admirable in a way, I guess. But still would have made more sense when you just take a step back. Not sure that's really a good reason not to do something... https://twitter.com/...

• @kurtwagner8 Kurt Wagner on x

  Knowing FB owns products they like makes people like Facebook Inc. more, but it doesn't go both ways. e.g. when people find out WhatsApp is owned by Facebook, it hurts their opinion of WhatsApp, which bills itself as a secure, private place. That's a “brand tax,” CMO says

• @backlon Dieter Bohn on x

  The Shimmer https://www.theverge.com/... https://twitter.com/...

• @mgsiegler M.G. Siegler on x

  Honestly surprised they didn't do a de-facto full re-brand with a holding company. Given everything stated, it would seem to make more sense. Not to mention the um, trouble the brand has seen in the past couple of years? Keep FB as the social network, a subsidiary of ________.

• @mgsiegler M.G. Siegler on x

  Pay no attention to the man behind the screen, instead, focus on the new shimmering screen! https://twitter.com/...

• @counternotions Kontra on x

  THEN: Google → Alphabet NOW: facebook → FACEBOOK (Today's word: “upbranding") https://twitter.com/...

• @jamesliamcook James Cook on x

  Facebook by FACEBOOK https://newsroom.fb.com/...

• @danielwcooper Dan Cooper on x

  Posted without comment. pic.twitter.com/CqLsDbLkCf

• @kerrymflynn Kerry Flynn on x

  *whispers* I'm a fan of expanding beyond the blue https://twitter.com/...

• @oliviasolon Olivia Solon on x

  So it changes colour near your sweatiest body parts...? https://twitter.com/...

• @jamestitcomb James Titcomb on x

  “FACEBOOK, the parent company of Facebook” https://twitter.com/...

• @alexhern Hern on x

  In order to distinguish the Facebook company from the Facebook app, the Facebook company has a new logo. From now on, FACEBOOK is the company and facebook is the app https://www.facebook.com/...

• @stevekovach Steve Kovach on x

  Google keeping it vague on how they monitor political ads. (This is all they've said after pushing Google to comment all last week.) https://www.cnbc.com/... pic.twitter.com/XcvipnvAwR

• @chriswelch Chris Welch on x

  Facebook is of course adding the bland new logo to the bottom of its apps. But this image also suggests the “Instagram” font logo might be going away? RIP the simple old days. https://www.theverge.com/... pic.twitter.com/8Am8AIW6oo

• @jank0 Janko Roettgers on x

  The new Facebook logo comes in multiple colors? Or is it a color-changing Gif? I'm so confused. Clearly “designed for clarity.” https://twitter.com/...

• @kantrowitz Alex Kantrowitz on x

  Facebook's new brand tl:dr: All that shit you use is from Facebook, and don't you forget it (also, please don't break us up?) pic.twitter.com/LuXx3Dt8Jl

• @mdrndad Phil Nickinson on x

  “We've aided in genocide, jacked up democracy, profit in lies and watched our CEO's shitshow on Capital Hill. Anyone got anything?” “... ... ... There's always rebranding.” https://newsroom.fb.com/... pic.twitter.com/qglGtSAkqC

• @verge @verge on x

  This new logo will surely solve all of Facebook's problems https://www.theverge.com/... https://twitter.com/...

• @caseynewton Casey Newton on x

  When the molly kicks in and you all collapse into a cuddle puddle on your dorm room floor ... the new Facebook is there for you https://twitter.com/...

• @backlon Dieter Bohn on x

  Tag yourself I'm the guy on the other side of the planet from this and it's not far enough. https://twitter.com/...

• @alexeheath Alex Heath on x

  This is part of a broader push FB is making to make sure users know it owns apps like Instagram and WhatsApp, as employees work to stitch the messaging backends of the apps together http://thein.fo/... https://twitter.com/...

• @caseynewton Casey Newton on x

  The new Facebook logo is just ... the opening titles from Succession? https://twitter.com/...