Google says it's improving 10% of English searches in the US by using NLP techniques to better understand query context and words' relationship with each other
For Google's namesake search engine, delivering the right results is about understanding what people are asking for.
Fast Company Harry McCracken
Related Coverage
- Understanding searches better than ever before The Keyword · Pandu Nayak
- Voice assistant study: Microsoft's Cortana offers most answers, Google Assistant proves most accurate Search Engine Land · Greg Sterling
- Why 10 percent of all Google Search results are changing The Verge · Dieter Bohn
- Google search is getting smarter and will understand questions soon Gizchina · Abdullah
- Google now understands more conversational search queries Engadget · Mariella Moon
- Google brings in BERT to improve its search results TechCrunch · Frederic Lardinois
- Google's Search Algorithm is Now Better at Parsing Natural Speech Queries MacRumors · Tim Hardwick
- Google Lifts Veil, a Little, Into Secretive Search Algorithm Changes Wall Street Journal · Rob Copeland
- Google is making its search engine smarter Android Central · Muhammad Jarir Kanji
- Milestone: BERT Boosts Google Search Synced
- Google Says New AI-Powered Search Update Is ‘Huge Step Forward’ Bloomberg · Mark Bergen
- Google Is Making A Big Change To The Way It Serves Search Results BuzzFeed News · Nicole Nguyen
- Google Search will soon understand normal questions, not just keywords The Next Web · Rachel Kaser
- Google deploys new NLP models, Cloud TPUs to make its search engine smarter SiliconANGLE · Maria Deutscher
- Google is making a fundamental change to its search engine, calling the update 'perhaps … Business Insider · Antonio Villas-Boas
- Google Tweaks Search to Better Understand Your Gibberish Queries Gizmodo · Victoria Song
- Google Better Understands Conversational Search Queries Geek.com · Stephanie Mlot
- Google Just Changed How You Search: What You Need to Know Tom's Guide · Richard Priday
- Check out Google's BERT if you want to keep your website Ernie-ing money Inquirer · Chris Merriman
- Google BERT Update Impacts 10% Queries & Has Been Rolling Out All Week Search Engine Roundtable · Barry Schwartz
- Google now using BERT models to improve quality of search results MSPoweruser · Pradeep
- Google gets better at understanding natural Search queries w/ ‘biggest leap forward’ in 5 years 9to5Google · Abner Li
- Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries Search Engine Journal · Matt Southern
- Google is getting better at understanding your awkwardly phrased searches CNN · Rachel Metz
- Welcome BERT: Google's latest search algorithm to better understand natural language Search Engine Land · Barry Schwartz
- Google search engine will better understand natural speech, not just keywords CNET · Richard Nieva
Discussion
-
@marie_haynes
Marie Haynes
on x
Here's more on BERT. It's really good for helping Google understand more queries. For example, many queries using “for” or “to” used to confuse Google. https://blog.google/...
-
@lmthang
Thang Luong
on x
BERT for Ranking in action. I actually don't know a lot of details but there must be a lot work in optimizing BERT to run at scale and for search! https://twitter.com/...
-
@dynamicwebpaige
@dynamicwebpaige
on x
“When it comes to quality of search results, 'this is the single biggest, most positive change we've had in the last 5 years, and perhaps one of the biggest since the beginning.'” Thanks, @TensorFlow. ☺️ Why 10% of all @Google Search results are changing https://www.theverge.com/…
-
@colin_sebastian
Wall Street West Coast
on x
Seems like a fairly material (and positive) change to Google Search, which should also benefit voice search results (Google's advantage over Alexa.) NLP now part of search. What say you @BrianRoemmele ? $GOOG https://www.theverge.com/...
-
@lutherlowe
Luther Lowe
on x
No one should cover Google's “algorithm improvement” without also citing the latest data showing that the majority of Google traffic either terminates on Google or goes to secondary pages on Google. Google's contribution to the web is net negative. https://www.techmeme.com/... ht…
-
@quantamagazine
Quanta
on x
Google's AI system named BERT has allowed machines to score higher than ever on reading comprehension tests. The program has now been added to Google's search function in what's being called “one of the biggest leaps forward in the history of Search.” https://blog.google/...
-
@backlon
Dieter Bohn
on x
Google's VP of search says the algorithm changes rolling out right now are the biggest “change we've had in the last five years and perhaps one of the biggest since the beginning.” It's a big deal, 10% of all searches are affected! https://www.theverge.com/...
-
@gfiorelli1
Gianluca Fiorelli
on x
Useful sources about BERT (just tweeting a couple): Semantic Frames and Word Embeddings at Google https://gofishdigital.com/... by @bill_slawski; Natural Language Processing and Search Intent Understanding https://es.slideshare.net/... by @dawnieando