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The story behind the story

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Zuckerberg struggles to explain why Facebook News' “trusted” sources includes Breitbart News, says Facebook wants to “to include a breadth of content in there”

On Friday morning, Facebook announced its plan to spend millions of dollars on high-quality journalism …

The Verge Adi Robertson

Discussion

  • @karaswisher Kara Swisher on x
    I have always thought that whatever the issue, Facebook is the most compromised company I have ever covered, always willing to try to pretend all things were equal: Opinion | Why Will Breitbart Be Included in ‘Facebook News’? - The New York Times https://www.nytimes.com/...
  • @juddlegum Judd Legum on x
    Facebook's new section of “trusted” news sources will include Breitbart, a website that featured a section on “black crime” and laundered white nationalist talking points https://www.bloomberg.com/...
  • @parkermolloy Parker Molloy on x
    Breitbart is included in this list of “trusted” publishers. It's a site that absolutely does not adhere to the guidelines, and yet https://www.bloomberg.com/... pic.twitter.com/SdE3H9zrCI
  • @edmundlee Edmund Lee on x
    Facebook will pay publishers, including @nytimes What's more notable is this rare mea culpa from Zuckerberg: “We feel acute responsibility because there's obviously an awareness that the internet has disrupted the news industry business model,” https://www.nytimes.com/...
  • @lauramandaro Laura Mandaro on x
    A drop in the bucket for Facebook but roughly the total U.S. daily newspaper circulation, which has been falling, according to Pew: Mark Zuckerberg Predicts 30 Million People Will Want Facebook News via @michaelfnunez https://www.forbes.com/...
  • @mollywood Molly Wood on x
    Ahaha ... oh no, he didn't. He did!? He did. I especially love how he stole Elizabeth Warren's line. “We have a plan to help fix that.” https://www.nytimes.com/...
  • @marshablackburn Sen. Marsha Blackburn on x
    Be very wary...sounds like just another way for Facebook to takeover every aspect of our lives and the news we read. https://www.nytimes.com/...
  • @brosandprose Cruella D'awson on x
    Won't this be a fun and harmless experiment!! https://twitter.com/...
  • @kevinroose Kevin Roose on x
    This is a) correct, b) encouraging, c) very, shall we say, interesting given how Facebook has treated journalists who cover the company in the past. https://twitter.com/...
  • @willoremus Will Oremus on x
    Facebook News is a vegetable stand parked in a side corridor of Willy Wonka's factory. https://onezero.medium.com/...
  • @mattbinder Matt Binder on x
    Zuckerberg deciding to partner with News Corp for this event on the day of the launch of a major Facebook news product really says it all. they reminisced on time spent with Rupert Murdoch and Mark defended the inclusion of Breitbart as a “high quality journalism” partner
  • @mollymckew Molly McKew on x
    Honest question. Do we think Facebook paying publishers to use their context on Facebook news is going to result in less transparent coverage of Facebook? I get this is a gesture toward lost ad revenue, but ... https://www.bloomberg.com/...
  • @halsinger Hal Singer on x
    A positive development on the surface, but the massive power imbalance ensures that news organizations, bargaining *individually* with Facebook, will not capture anything close to their marginal revenue product or forgone advertising revenues. https://www.washingtonpost.com/ ...
  • @letsgomathias Christopher Mathias on x
    In 2016, Steve Bannon called Breitbart a “platform for the alt-right.” In 2017, @Bernstein published a blockbuster piece on how Breitbart was smuggling white nationalism into the mainstream. Now @facebook is set to list Breitbart as a “trusted” news source https://twitter.com/...
  • @lindsay_schnell Lindsay Schnell on x
    is this also not gonna be fact checked by a legit third party? https://twitter.com/...
  • @athenae Allison Hantschel on x
    “Facebook stole all the news we gave them in a desperate attempt to reach the young people who haven't used this platform in 10 years, and now we have no money to deliver the paper to people who have been customers for 6 decades.” — media company execs, 6 months from now. https:/…
  • @pkafka Peter Kafka on x
    One between the lines note: Regular Facebook newsfeed is Trump Trump and more Trump. New Facebook News, not so much. https://twitter.com/...
  • @pkafka Peter Kafka on x
    “We want to set a different standard here, that's not a mix of news that your friends and family want to share.” https://twitter.com/...
  • @notdetails Joeltergeist on x
    siri, show me the most tone deaf thing https://twitter.com/...
  • @gerryfsmith Gerry Smith on x
    Facebook is finally giving some publishers what they want: $$. But how many people will really visit a separate tab to get news? Story w/ @sarahfrier https://www.bloomberg.com/...
  • @mathewi Mathew Ingram on x
    Facebook is clearly trying to help the media by giving them lots of untruthful political ads to write about. Thanks Mark! https://twitter.com/...
  • @karaswisher Kara Swisher on x
    Ah yet another payoff attempt! https://www.nytimes.com/... via @NYTimes
  • @bgrueskin Bill Grueskin on x
    Facebook often says it shouldn't be treated like a publisher. With this deal, Facebook will be paying for news, curating news, making editorial judgments around news and ... publishing news. https://www.wsj.com/...
  • @asmith83 Adam Smith on x
    Congrats to Daily Wire and Diamond and Silk! https://twitter.com/...
  • @zachleat Zach Leatherman on x
    For the third time in my thirteen year Twitter existance, I will post a link to TechCrunch (this article is *good*): “Meet users where they are, but pull them back to where you live.” https://techcrunch.com/... on the inevitable future calamity that will be Facebook News.
  • @ceciliakang Cecilia Kang on x
    “We feel acute responsibility because there's obviously an awareness that the internet has disrupted the news industry business model,” Mark Zuckerberg, Facebook's chief executive, said in an interview. https://www.nytimes.com/... via @mikeisaac @marctracey
  • @markscott82 Mark Scott on x
    Still not a media organization. Nope, not one bit. Who would think of such a thing?! https://newsroom.fb.com/...
  • @cjamcmahon Ciarn Mc Mahon on x
    This comes less than a fortnight after an Oireachtas committee heard several social media corps deny that they were publishers with editorial control https://twitter.com/...
  • @mattnavarra Matt Navarra on x
    I concur with @CaseyNewton's assessment here about the potential of Facebook's News tab https://www.theverge.com/... https://twitter.com/...
  • @caseynewton Casey Newton on x
    Facebook News is here. But will an audience show up for it? https://www.theverge.com/... https://twitter.com/...
  • @pkafka Peter Kafka on x
    @Jessicalessin Except... Facebook including Breitbart is almost certainly a political decision on FB's part. And there are plenty of subscriber-based businesses that both-sides it.
  • @oliverdarcy Oliver Darcy on x
    Zuckerberg defends having far-right website Breitbart in its news tab: “I think you want to have content that represents different perspectives,” Zuckerberg says, adding that all outlets will still have to comply with standards Facebook has set.
  • @emilybell Emily Bell on x
    Just to remind everyone , News Corp is boosting a new product from Facebook for journalism , hailing it as a new platform. Is this journalism's Free Basics moment? Where it hands over it's development to an unaccountable business ...or is it politically significant ahead of 2020
  • @alexstamos Alex Stamos on x
    Yes, this is political. FB can't be hated by both sides and needs political protection. If the Dem demand is “don't exist” and the GOP demand is “carry our content”, running for protection from the latter is much more palatable. https://twitter.com/...
  • @alexeheath Alex Heath on x
    Great question from @sarafischer to MZ: Will FB's human editors for the news tab include stories that are critical of FB? She points out that Bloomberg News doesn't cover Mike Bloomberg, a policy MZ didn't know about...
  • @margarita Margarita Noriega on x
    Wait 'til they discover there are more than two sides! https://twitter.com/...
  • @moonalice Roger McNamee on x
    FB's history is clearest on this subject: trusting the company to be a good partner has never been wise. Why the Facebook News tab shouldn't be trusted - TechCrunch https://techcrunch.com/...
  • @matthewstoller Matt Stoller on x
    Facebook is paying publishers for the same reason it structures political ads. Zuckerberg is buying political power and influence. https://techcrunch.com/...
  • @jessicalessin Jessica Lessin on x
    @pkafka Exactly. Facebook faces such political decisions because it needs to appear neutral to avoid alienating advertisers. Newspapers did too, when advertising paid the bills. Subscription has to resist the urge to play to the base, so both models have challenges.
  • @kantrowitz Alex Kantrowitz on x
    A quote from Zuck that would be hard to imagine a few years ago: “It's no secret the internet has really disrupted the new business model. I just think every internet platform has a responsibility to fund and form partnerships for news.” https://variety.com/...
  • @jeffjarvis Jeff Jarvis on x
    Thompson puts Zuckerberg on the spot and asks whether FB can pay local papers. He touts the separate product they've been developing: Today In, a local tab. He says he hopes to have financial relations there. Then he touts FB's $300m commitment to news.
  • @zephyrteachout Zephyr Teachout on x
    Also: “local newsrooms fear being left behind” is kind of a grotesque understatement of the problem of no local news. Isn't it more “humans fear democracy being dismantled?” https://www.cnn.com/...
  • @owillis Oliver Willis on x
    “You knew damn well I was a snake before you took me in” https://twitter.com/...
  • @cnni @cnni on x
    Some news publishers will be paid for providing their content to Facebook, but others will not. And some local newsrooms, already struggling, are worried about being left behind. https://edition.cnn.com/...
  • @brianstelter Brian Stelter on x
    BuzzFeed CEO @Peretti says “it's a good day for the internet” because Facebook is paying $$ for access to publishers' content. “For the first time, we're seeing the platforms step up and take responsibility for their role in the news ecosystem,” he says https://www.cnn.com/...
  • @jeremymbarr Jeremy Barr on x
    @sarafischer asks how News curators will handle stories about the company Zuck: “The team is going to be independent. For better or worse, we're a prominent part of the news cycle. I don't think it would be reasonable to have a News tab that didn't cover what Facebook was doing”
  • @eads David Eads on x
    The timing is curious to me. Facebook rolled out a big new product for publishers in late 2015 (FB live) and paid them to use it. Now we're heading into 2020 and a similar story seems to be playing out.
  • @caseynewton Casey Newton on x
    “Turn down millions of dollars for work you've already done, because previous Facebook deals were not very good!” — media biz dev geniuses in my timeline today
  • @michaelfnunez Michael Nuñez on x
    Couple of interesting details so far: - Zuck admits “majority of people don't use [secondary tabs]” meaning Marketplace, Groups, Watch, Dating, etc. - Zuck says News Tab will start small (200K US users) but he says “I think we can get to 20-30 million”
  • @mathewi Mathew Ingram on x
    Thompson making this sound like the Holy Grail of news, because Facebook is paying a handful of news companies a sum of money that for Zuckerberg is the equivalent of me giving the guy outside the bus station a quarter for coffee https://twitter.com/...
  • @jeffjarvis Jeff Jarvis on x
    Oy again. Breitbart will be include in the news tab. Won't be paid, says The Times, but articles Breitbart posts to FB will be eligible for inclusion. https://www.nytimes.com/...
  • @jeffjarvis Jeff Jarvis on x
    Publishers can run their own ads on their news tab content and keep the revenue or they can use FB's ad network and still get “the vast majority of the revenue.”
  • @jeffjarvis Jeff Jarvis on x
    Zuckerberg: “This is going to be the first time that we're forming long-term, stable relationships and partnerships with publishers.” Nailing the rug down so it can't be pulled is critical for publishers!
  • @mathewi Mathew Ingram on x
    I'm convinced one of the reasons News Corp. is doing this is so it can put pressure on Google to pay up for news https://twitter.com/...
  • @jeffjarvis Jeff Jarvis on x
    In short: Thompson et al can be bought.
  • @willoremus Will Oremus on x
    This is something Apple News and the Washington Post wrestle with as well, obviously. It's good that Zuck doesn't plan to prohibit Facebook coverage in FB News. But if you're curating news for FB for a living, hard to imagine you don't at least think twice.... https://twitter.com…
  • @jessicalessin Jessica Lessin on x
    No better example of how a biz models shapes biz decisions than Facebook's unfortunate move to include Breitbart, which is far more advocacy than journalism, in its News Tab. The ad biz pushes companies to a “both-sides ism” that thankfully reader-supported businesses can ignore.
  • @pkafka Peter Kafka on x
    This Nixon-to-China Facebook-to-News Corp presser is such a big deal that @gaberivera has left Brooklyn to attend.
  • @aaronnagler Aaron Nagler on x
    Why would ANY kind of publisher trust FB ever again? Smh https://twitter.com/...
  • Vox Peter Kafka on x
    Facebook has finally decided that the best way to deliver news is to act like a newspaper
  • @niemanlab @niemanlab on x
    Facebook's human-curated news section: “For heavily debated topics, curators will aim to curate stories that represent multiple perspectives on the issue.” https://www.niemanlab.org/...
  • @hypervisible @hypervisible on x
    “If you click on a Wall Street Journal article via Facebook's news section, you'll be able to read that one story, but if you click on a subsequent WSJ piece, you'll be asked to pay up.” https://www.vox.com/...
  • @pkafka Peter Kafka on x
    Rupert Murdoch wanted Mark Zuckerberg to pay him for news stories — and now Facebook is going to do just that https://www.vox.com/...
  • @slpng_giants @slpng_giants on x
    Will @facebook pay for the “Diversity is not our strength” and the “Immigrants make our country poorer and dirtier” op-eds, too? https://twitter.com/...
  • @jason_kint Jason Kint on x
    🤗 “Facebook is expected to generate $19 billion in profits this year. Call me biased, but spending a small fraction of that to please publishers seems like a decent investment.” - @pkafka https://twitter.com/...
  • @reckless Nilay Patel on x
    If Facebook had just built a revenue model for news and paid publishers from the start instead of blithely destroying thousands of jobs, it probably would be a lot more popular right now https://www.vox.com/...
  • @pkafka Peter Kafka on x
    Thing you don't expect to hear from someone who doesn't work for Rupe: “We should all be sending Robert Thomson and Rupert Murdoch thank you notes.” https://twitter.com/...
  • @balajis Balaji S. Srinivasan on x
    Here's the full transcript of the six hour #Zuckerberg hearing on Libra. https://www.c-span.org/...