Discussion

• Vox Cheryl Wischhover on x

  Skin care brand Sunday Riley got in trouble for writing fake reviews. It just settled with the FTC.

• @loisbeckett Lois Beckett on x

  Wow. According to the @FTC, Sunday Riley *herself* posted fake reviews on @Sephora, and gave employees *detailed instructions* on how to post their own fake product reviews, including using a VPN. Why a VPN? Because @Sephora had tried to block their fake reviews! https://twitter.…

• @manymanywords Scarydeath EvilOldHaggerty on x

  Sunday Riley's fake reviews weren't new news to beauty fans, but the FTC's incredibly weakass punishment was. As @CherylAnneNY reports, even FTC commissioners aren't happy with this slap on the wrist. https://www.vox.com/...

• @nickconfessore Nick Halloween on x

  Our 2018 investigation into Devumi, a leading retailer of fake social media followers and engagement, resulted in first-ever @FTC complaint against follower fraud. https://www.nytimes.com/... FTC today published a 7-figure settlement with Devumi's founder. https://www.ftc.gov/...

• @stephemcneal Stephanie McNeal on x

  The FTC says that Sunday Riley faked Sephora reviews for almost two years, after a whistleblower posted about it on Reddit last year https://www.buzzfeednews.com/ ... via @stephemcneal

• @olivyanora Olivya on x

  Omg all brands do this *surprised* https://twitter.com/...

• @ftc @ftc on x

  In the Sunday Riley case, FTC alleges that btwn Nov. 2015 - Aug. 2017, Sunday Riley Skincare managers, incl Ms. Riley herself, posted reviews of their branded products on the Sephora site using fake accts created to hide their identity & requested other employees to do the same.

• @sapna Sapna Maheshwari on x

  the FTC just reached a settlement with Sunday Riley, which asked employees to post positive reviews on Sephora under fake names and to “dislike” negative reviews. “Be very enthusiastic without looking like a plant,” the CEO told staff. https://www.ftc.gov/...