Facebook agrees to pay $40M in proposed settlement with several advertising agencies that claimed the company misstated video metrics by 150-900%
Advertisers would collect the bulk of the money after alleging Facebook inflated the average time users viewed video on the platform. Tweets: @robblatt , @alexweprin , and @mattnavarra Tweets: Rob / @robblatt : How about Facebook pays severance for all my former co-workers who were fired because they reported fraudulent numbers? Paying advertisers back is bullshit. https://twitter.com/... Alex Weprin / @alexweprin : Remember the Facebook video ad fiasco, where the social media giant inflated video viewership numbers? The company will pay $40 million in a proposed settlement with advertisers, per @eriqgardner http://hollywoodreporter.com/ ... Matt Navarra / @mattnavarra : Remember when Facebook got caught over-inflating video metrics...? Well... https://www.hollywoodreporter.com/ ...