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Chronicles

The story behind the story

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Sources say Google contractor Randstad used dubious tactics targeting people of color to gather facial scans for improving the face unlock system on Pixel 4

Tech giant Google wants your face — especially if you've got “darker skin.”  —  To get it, the company has funded …

New York Daily News

Context & Ripple Effects

The report lands two months after Google admitted it ran field research paying people $5 to scan their faces to improve Pixel 4 face unlock — same program, now with the collection tactics themselves under scrutiny rather than the payment model. It also fits an older pattern: in 2018 Google settled a racial discrimination claim with a contractor who was harassed while mapping Wi-Fi in shopping centers, making Randstad the second contractor arrangement where race and fieldwork collided.

First-order effects

  • Randstad's recruiters face immediate reputational and contractual exposure, since the sourcing tactics for Google's biometric dataset are now attributed to the contractor by name.
  • The story compounds Google's Pixel 4 security week: days later the company confirmed Face Unlock works with eyes closed and promised an open-eyes requirement, so the hardware launch is now fighting on both accuracy-for-darker-skin and liveness fronts.

Second-order effects

Third-order effects

  • If the pattern holds, biometric datasets gathered through paid, contractor-run street collection become a liability class of their own, pushing face-unlock vendors toward consent-based or in-lab collection and documented bias testing before launch.
  • The contractor layer also diffuses accountability in ways regulators and plaintiffs are learning to pierce — the company that benefits from the data, not just the firm that collected it, becomes the named defendant.

The trend: Biometric data collection via paid contractors is colliding with racial-equity scrutiny, forcing Google to patch not just its algorithms but how its training data gets gathered.

Discussion

  • @monteiro Mike Monteiro on x
    Wow. I fucking can't even. We suck. https://twitter.com/...
  • @melissagira Melissa Gira Grant on x
    Google contractors were told to collect face scans without consent, focusing on people of color, by offering $5 gift cards to “play” with a phone. “They said to target homeless people because they're the least likely to say anything to the media.” https://www.nydailynews.com/ ...
  • @greene_dm Dan Greene on x
    We tell Google their face database isn't diverse enough. Google pays temps to lie to darker-skinned folks and surreptitiously record their faces. https://www.nydailynews.com/ ...
  • @thedextriarchy Adi Robertson on x
    If this is accurate then it sounds like Google has really screwed up what was actually a relatively positive development for its face recognition systems. https://www.nydailynews.com/ ...
  • @tnewmstweet Tim Newman on x
    Google reportedly hired contract workers to get photos of “homeless people in Atlanta and attendees of the BET Awards festivities in Los Angeles” in an attempt to gather more data from people with “darker skin” to develop its facial recognition technology https://twitter.com/...
  • @c_sommerfeldt Chris Sommerfeldt on x
    Disturbing story by @GingerOtis & @NancyDillonNYDN on a @Google facial recognition project that has used dubious tactics to target people of color, including sending out teams with facial scanners to target homeless people in Atlanta. https://www.nydailynews.com/ ...
  • @bacontribe Vanessa Taylor on x
    “Google...hired temps go out to collect face scans from a variety of people on the street using $5 gift cards as incentive.” they were instructed to target homeless ppl in Atlanta, college students nationwide, and BET awards attendees in LA. https://www.nydailynews.com/ ...
  • @nydailynews @nydailynews on x
    EXCLUSIVE: Google wants your face, especially if you've got “darker skin” — and they're willing to pay $5. To get it, the company has funded a facial recognition project that's targeting people of color with dubious tactics, sources told the Daily News. https://www.nydailynews.co…
  • @jane__bradley Jane Bradley on x
    Google contractors have allegedly been tricking homeless people in the US into giving scans of their faces to improve its facial recognition software. Jaw-dropping story via @tkbeynon. https://www.nydailynews.com/ ... https://twitter.com/...