Influencer marketing ad spend on Instagram reportedly grew to $265M in North America in Q1 2019, up 62% YoY, threatening the platform's originality and appeal
The draw of 1 billion monthly users has spawned an aggressive behind-the-scenes advertising economy that threatens the site's originality and appeal Tweets: @mdudas , @wsj , @_danielsinclair , @sub8u , and @mattnavarra Tweets: Mike Dudas / @mdudas : For Instagram, the risk ahead is alienating users who suspect the content and personalities aren't genuine, that the platform is no longer an oasis of originality. “The perception that everything on the internet is fake is becoming more and more popular” https://www.wsj.com/... @wsj : Instagram has rules to prevent the app from turning into a marketing free-for-all. But when it's raining ad money, who wants to enforce them? https://www.wsj.com/... Daniel Sinclair / @_danielsinclair : What Facebook doesn't see is that they are 2 years too late. The damage is done. The cultural zeitgeist is already shifting. We are in late stage Instagram — and as Facebook piles on organizational debt to this lifeboat, it will sink in record time. https://www.wsj.com/... Subrahmanyam Kvj / @sub8u : Anyone who still believes Instagram is anything more than a well-scripted stream of visual ads is deceiving themselves. The life we aspire is the life an advertiser wants us to aspire. https://www.wsj.com/... https://twitter.com/... Matt Navarra / @mattnavarra : The big problem with Instagram Content Factories https://www.wsj.com/...