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The story behind the story

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The YouTube-FTC deal on child privacy violations includes conditions that could depress revenue and views for creators, like removing comments and notifications

for good reason. But YouTubers, who feel like they have to change lanes every few months to appease an algorithm just to make a living, are preparing for a series of financial, cultural, and emotional crises in wake of FTC stuff. https://twitter.com/... Suan / @suaneu : Very pleased to see these new data practices, as a parent and one who works in Education. An update on kids and data protection on YouTube https://youtube.googleblog.com/ ... via @youtube Corbin Adam Scott / @corbinadamscott : Damn!! YouTube putting the axe to kid channels. Our audience is 20-45 does that include us? Haha! Excuse the expletive but I guess we need to be way more non-family friendly. 🤷🏼‍♂ ️ https://twitter.com/... Mimi Tatlow-Golden / @mimitgolden : YouTube “will limit data collection and use on videos made for kids” + not personalise ads. It's a start. But... what is definition of ‘made for kids’? What about YouTubers, music, sports, game content? Experience in ad regulation suggests most kids will still be targeted... https://twitter.com/... See also Mediagazer

The Verge Julia Alexander

Discussion

  • @aaronyonda Aaron Yonda on x
    So everyone that pivoted and started to make family friendly content gets the rug pulled out from underneath them. I kinda feel bad for them, but honestly you had to know the Youtube devil would continue to do this to creators 🤡👿👺 https://www.theverge.com/... https://twitter.com/…
  • @wbm312 Whitney Merrill on x
    I worked on COPPA stuff at @EA. The FTC YouTube settlement will not affect the entire the video game industry. This article is full of people making exaggerated claims about the impact of not collecting data on kids to serve them targeted ads. https://www.theverge.com/...
  • @loudmouthjulia Julia Alexander on x
    Catch 22: algorithm changed in 2017 to favor family friendly content (advertisers wanted more), so people changed direction. Now that direction could hinder revenue. But they can't go back to more adult things because it's likely to be unfriendly to advertisers. What do you do? h…
  • @loudmouthjulia Julia Alexander on x
    People are hung up on the $170 million number — for good reason. But YouTubers, who feel like they have to change lanes every few months to appease an algorithm just to make a living, are preparing for a series of financial, cultural, and emotional crises in wake of FTC stuff. ht…
  • @suaneu Suan on x
    Very pleased to see these new data practices, as a parent and one who works in Education. An update on kids and data protection on YouTube https://youtube.googleblog.com/ ... via @youtube
  • @corbinadamscott Corbin Adam Scott on x
    Damn!! YouTube putting the axe to kid channels. Our audience is 20-45 does that include us? Haha! Excuse the expletive but I guess we need to be way more non-family friendly. 🤷🏼‍♂ ️ https://twitter.com/...
  • @mimitgolden Mimi Tatlow-Golden on x
    YouTube “will limit data collection and use on videos made for kids” + not personalise ads. It's a start. But... what is definition of ‘made for kids’? What about YouTubers, music, sports, game content? Experience in ad regulation suggests most kids will still be targeted... http…