Holy IRR Batman! Prudential to purchase THREE-year old @AssuranceIQ for $2.35 billion “as traditional life insurers seek to reach digital-savvy customers who shop on the internet” https://www.wsj.com/...
I can't find any record of online startup @AssuranceIQ raising any venture capital or private equity funding prior to selling to insurance giant @Prudential for $2.35 billion with a team of fewer than 75 people in *three* years. Talk about absolutely astonishing growth & results.…
Prudential's $2.4 billion deal to buy startup Assurance IQ is part of an effort to reach middle-class customers who shop online https://www.wsj.com/...
Prudential's $2.35B acquisition of Assurance IQ... “Sales of individual life policies down ~45% since mid-1980s. Decline came as MFs / 401(k)s combones life & savings, which is less attractive to middle-class families.” https://www.wsj.com/...